Product Overview of Repsly
Repsly is a comprehensive retail execution software designed specifically for the Consumer Packaged Goods (CPG) industry. It is tailored to help data-driven teams collect, organize, and analyze data to improve brand visibility, enhance sales performance, and optimize field operations.
Key Functionality
- Data Integration: Repsly combines three critical data sources: sales data, in-store observations, and field team activities. This integration provides a holistic view of retail performance, enabling brands to make informed decisions.
Key Features
- Mobile App: The Repsly mobile app streamlines data collection and empowers field teams by providing instant access to essential information. Field reps can complete surveys, share photos, and place replenishment orders directly from the store.
- Manager’s Dashboard: The dashboard allows senior leaders to deploy their field teams effectively, track team performance, and correlate field activities with business outcomes. It includes automated, visual dashboards for tracking planogram compliance, merchandising execution, and team performance.
- Scheduling and Dispatching: Features include scheduling, dispatching, and GPS tracking to optimize field team routes and ensure efficient territory management.
- Customer Management: Repsly offers robust customer management tools, including customer notes, instant messaging, and detailed account histories to guide decision-making.
- Work Order Management: The platform includes tools for managing work orders, time and mileage tracking, and expense tracking to ensure all field activities are well-organized and monitored.
- Reporting and Analytics: Advanced reporting and analytics capabilities, enhanced by the integration with GoodData, provide customizable dashboards and insights into retail execution, sales performance, and workforce feedback. This includes Retail Execution Dashboards, Retail Sales Reporting, and Workforce Performance Reports.
- Inventory Management: Repsly helps in managing inventory by providing real-time data on product availability and enabling field teams to track and replenish stock as needed.
- Integration with Other Software: The platform can be integrated with various systems such as Salesforce, Dynamics, SAP, and Netsuite, as well as major grocery data sources like IRI and Whole Foods, to ensure a seamless workflow.
- Additional Tools: Other notable features include photo capture, custom forms, signature capture, team communication, and offline access, ensuring that field teams have all the tools they need to perform their jobs efficiently.
Benefits
- Improved Sales Performance: By providing field teams with real-time sales and inventory data, Repsly helps maximize their impact on sales.
- Enhanced Merchandising Execution: The platform tracks planogram compliance, detects potential out-of-stock issues, and ensures that merchandising tasks are executed effectively.
- Data-Driven Decision Making: With advanced analytics and reporting, brands can make informed decisions based on insights derived from in-store sales and workforce feedback.
Global Support
Repsly supports field teams at a global scale, offering territory-based permissions, easy onboarding, and native language support. It is trusted by over 1,000 companies in more than 80 countries worldwide.
In summary, Repsly is a powerful retail execution platform that equips CPG field teams with the tools and data needed to improve sales performance, merchandising execution, and overall retail strategy. Its robust features and integrations make it a leading solution in the retail analytics space.