Product Overview of ShopperTrak
ShopperTrak, a component of Sensormatic Solutions, is a comprehensive analytics platform designed to help retailers, malls, and entertainment venues gain a deeper understanding of consumer behavior and leverage this insight to enhance their operational efficiency and profitability.
Key Functionality
- Traffic Analysis: ShopperTrak utilizes advanced people counting technologies, such as the ShopperTrak Orbit 8 DDORB1801, a 3D stereo vision people counter, to accurately measure customer traffic. This data is crucial for understanding foot traffic patterns, which can be influenced by various factors including weather, seasonal changes, holidays, and marketing programs.
- Analytical Reporting: The platform provides robust analytical reporting tools that enable retailers to compare their traffic trends against national, regional, and segment-specific benchmarks through the ShopperTrak Retail Traffic Index (SRTI). This allows for a broader perspective on traffic trends and helps in assessing the impact of external factors on customer counts.
- Conversion and Sales Metrics: ShopperTrak goes beyond mere traffic counting by providing detailed metrics on conversion rates, sales, average sales per transaction, and Sales Per Shopper (SPS). These metrics are presented in various reports, such as the KPI Report and the Detailed Week-to-Date Report, which offer a comprehensive view of a location’s performance across different timeframes.
- Benchmarking and Comparison: The platform allows users to compare their store’s performance against industry averages and segment-specific trends. This feature is particularly useful for evaluating the effectiveness of marketing programs and understanding regional or segment-specific differences in shopper traffic.
- Real-Time Data and Dashboards: ShopperTrak provides real-time data updates, typically available by 10:00 a.m. the following day. Users can switch between different locations and view data for various stores, regions, or districts, making it easier to manage and analyze performance across multiple sites.
- Customizable Dashboards and Tools: While the platform may lack some customization for customer workflow needs, it offers a range of tools such as the Property Tool and the calendar tool, which allow users to manipulate data and view performance across different time periods and locations. Users can also print reports and view historical data for comparative analysis.
Additional Benefits
- Global Reach and Innovation: ShopperTrak manages over 150,000 devices and serves more than 2,100 customers worldwide, demonstrating its global reach and commitment to innovation. The platform is constantly evolving to meet the changing needs of retailers, ensuring they stay ahead in a competitive market.
- Comprehensive Support: As part of the Johnson Controls group, ShopperTrak offers comprehensive field support, dedicated service teams, and account management, ensuring that users receive the assistance they need to maximize the platform’s benefits.
- Integrated Solutions: ShopperTrak is part of a broader suite of solutions provided by Sensormatic, which includes tools for inventory management, associate empowerment, and ensuring a safe and secure retail environment. This integrated approach helps retailers deliver frictionless, personalized shopping experiences across online, mobile, and in-store channels.
Conclusion
In summary, ShopperTrak is a powerful analytics tool that helps retailers understand and respond to consumer behavior, optimize traffic and conversion rates, and make data-driven decisions to enhance their overall performance and profitability.