Introduction
Founded in 2012 by sisters Julie and Sali Stevanja, Stylerunner was the first online retailer of its kind globally, pioneering the niche category of premium, luxe activewear. In 2019, it was acquired by Accent Group, one of Australia’s largest and most awarded retail groups.
Product Range
Stylerunner curates a wide range of top-tier sportswear from renowned brands such as Nike, Adidas, Asics, as well as emerging labels like Exie P.E. Nation, C&M Camilla and Marc, and The Upside. The platform offers a diverse collection of activewear and accessories, ensuring women of all ages, shapes, sizes, and ethnicities can find stylish and functional apparel to meet their fitness and lifestyle needs.
Key Features and Functionality
Multi-Brand Retail
Stylerunner features a broad selection of products from multiple brands, providing customers with a one-stop shop for all their activewear and sneaker needs.
Frequent New Arrivals
New arrivals are launched almost five days a week, ensuring customers have constant access to the latest trends and styles in activewear and sneakers.
Omnichannel Experience
Stylerunner offers both online and offline shopping experiences. In addition to its robust e-commerce platform, the company has begun opening brick-and-mortar stores, starting with its first store in Armadale, Victoria, in 2020, with more stores planned across Australia.
Advanced Ecommerce Platform
Utilizing NetSuite SuiteCommerce, Stylerunner’s ecommerce platform provides a seamless and high-quality shopping experience. This includes pixel-perfect design capabilities, unlimited layout control, and real-time business intelligence and analytics. The platform integrates various business processes such as order management, inventory management, marketing, and financials, ensuring a streamlined and efficient customer experience.
Global Capabilities
Stylerunner supports multi-currency, multi-language, and multi-region operations, facilitating its expansion into international markets such as the U.K., the U.S., and Asia. This allows the company to adjust for local currency, language, taxation, and legal compliance easily.
Customer-Centric Features
The platform offers a 360-degree view of customers through NetSuite CRM, enabling detailed customer segmentation and personalized marketing initiatives. It also supports a loyalty rewards program, providing customers with early access to sales, product releases, and exclusive offers.
Efficient Order and Inventory Management
Stylerunner uses integrated order and inventory management systems, including Temando’s freight integration module, to efficiently manage inventory and fulfillment. This reduces order backlogs and carrying costs, improving overall fulfillment efficiency.
Conclusion
In summary, Stylerunner is a comprehensive retail destination that combines fashion and function, offering a wide range of premium activewear and sneakers through a sophisticated and integrated ecommerce and retail platform. Its advanced features and global capabilities make it a leader in the women’s sportswear and activewear market.