Product Overview of Stylitics
Stylitics is a pioneering AI-powered SaaS platform specializing in digital merchandising and styling technology, designed to enhance the shopping experience for global retailers. Here’s a detailed look at what the product does and its key features:
What Stylitics Does
Stylitics is the leading visual outfitting and bundling solution for retailers, leveraging advanced algorithms, extensive trend data, and automated expertise to deliver millions of on-brand outfit recommendations. The platform aims to transform the shopping experience from transactional to inspirational, engaging customers across various channels such as e-commerce, email, advertising, in-store, and social media.
Key Features and Functionality
AI-Powered Styling
- Stylitics uses AI-driven image technology to create inspirational product bundling and outfitting experiences. This includes automated styling engines that support complex inventory optimization and generate high-quality, shoppable outfit images.
Personalization
- The platform offers advanced personalization features, enabling one-to-one personalization for shoppers. It analyzes shopping behavior, intent, and past purchases to provide tailored outfit recommendations, increasing customer engagement and loyalty.
Visual Merchandising
- Stylitics enhances product display pages (PDPs) by automatically populating them with clean, shoppable outfit images. It also adds shoppable outfit carousels to category pages, inspiring customers to explore different product categories and introducing them to featured inventory.
Visual Shopping
- Utilizing Computer Vision AI, Stylitics turns every image into a product discovery opportunity, making visual shopping a seamless and engaging experience.
Email Marketing and Retargeting
- The platform helps retailers personalize outfit emails based on factors such as weather, location, customer profile, and past purchases, ensuring relevant and engaging content.
Mix & Match and Outfit Galleries
- Stylitics’ Mix & Match tool allows customers to combine past purchases and new arrivals to create perfect outfits. The platform also showcases products within themed galleries of gorgeous outfits, customizable for various promotions and seasons, without the need for photoshoots or manual styling.
In-Store Integration
- The technology integrates seamlessly into brick-and-mortar applications, maximizing in-store resources and providing a more personalized customer experience.
Retail Analytics and Performance
- Stylitics processes vast amounts of data, including over 100 billion shopping sessions, $50 billion in tracked purchases, and billions of shopper engagements per month. This data is used to deliver more relevant experiences, drive brand loyalty, and optimize marketing and merchandising strategies.
Speed and Scalability
- The latest generation of the platform offers 10x faster content creation, supports twice as many layouts and formats, and includes 1,500 additional categories and styles. It also supports more than 30 new regions internationally and additional verticals such as beauty, hard goods, and toys.
Benefits
- Stylitics has been proven to increase conversion rates, average order value, and units per transaction. According to a Forrester TEI study, it highlights a 563% ROI and significant impact on key metrics such as conversion rate and average order value.
- The platform has driven over $4 billion in incremental revenue for its customers and sold over 200 million additional units from more than 4,500 brands and retailers.
By leveraging AI, extensive data sets, and advanced algorithms, Stylitics provides a comprehensive solution for retailers to enhance customer engagement, boost sales, and deliver inspirational shopping experiences across multiple channels.