Product Overview of Trendalytics
Trendalytics is a cutting-edge predictive data and retail analytics platform designed to empower retailers, brands, and product developers to make informed, forward-looking decisions. Here’s a detailed look at what the product does and its key features:
What Trendalytics Does
Trendalytics leverages billions of signals from search data, social media, and e-commerce market data to predict emerging trends and identify those that have reached their peak. This comprehensive approach helps users understand consumer demand, track competitors, and capitalize on trends at the optimal time.
Key Features and Functionality
1. Trend Forecasting and Analysis
- Trendalytics uses predictive analytics to identify trends in their various stages of the life cycle, including when they are growing, declining, or stable. It also tracks the velocity of trends on social media, providing real-time insights.
2. Competitor Analysis
- Users can compare competitors’ products, colors, assortment breadth, and pricing with just one click. This feature helps in understanding the competitive landscape and making strategic decisions.
3. Social Media and Influencer Tracking
- The platform curates and tracks social feeds of over 20,000 brands and influencers across five different platforms. This ensures that users do not miss out on significant trends and can stay updated on what is new, next, or done in the market.
4. Automated Trend Discovery and Assortment Analysis
- Trendalytics automates trend discovery and Instagram inspiration sourcing, saving product developers at least one week every quarter. It also saves buyers over 60 hours every quarter by automating competitor shopping and assortment analysis.
5. Market Indices and Pricing Analytics
- The platform provides proprietary market indices to track where a trend is in its adoption curve. Users can also access pricing analytics and roll up assortments by attribute, category, and discount percentage.
6. Industry Expert Insights
- Trendalytics offers weekly data-driven trend reports and monthly intelligence reports from a team of industry experts. These reports help users stay informed about the latest trends and industry shifts.
7. Consumer Demand and Sales Impact
- By using Trendalytics, users can unlock consumer demand, understand if a trend is a top or all-door buy, and see an increase in sales in as little as three months. The platform helps in capturing higher margins than the category average on incremental sales.
Benefits
- Time Efficiency: Automates manual research tasks, saving significant time for product developers and buyers.
- Informed Decision-Making: Provides actionable insights across consumer, retail, apparel, beauty, and lifestyle categories.
- Competitive Advantage: Enables users to capitalize on trends at the right time, staying ahead of competitors.
- Real-Time Data: Offers real-time trend information, ensuring users are always up-to-date with the latest consumer preferences and market shifts.
Overall, Trendalytics is a powerful tool that combines advanced data analytics with industry expertise to help retailers and brands make profitable, data-driven decisions.