Virtusize Product Overview
Virtusize is a cutting-edge fashion tech company that specializes in providing a virtual fitting solution designed to enhance the online shopping experience, particularly in the fashion industry. Here’s a detailed look at what Virtusize does and its key features:
What Virtusize Does
Virtusize aims to eliminate the guesswork associated with online fashion shopping by helping customers find the perfect fit for clothing, shoes, and bags. The platform leverages advanced technology to compare the size and fit of products against items the customer already owns and trusts, ensuring a more accurate and satisfying shopping experience.Key Features and Functionality
Virtual Fitting Room
- Virtusize offers an online dressing room where shoppers can compare the size of a product with an item they already own. This comparison is facilitated through a digital silhouette, allowing customers to see how the item would fit without the need for physical try-ons.
Personalized Silhouettes and Clothing Comparison
- Users can create a digital body silhouette and compare it with the silhouettes of various clothing items. This feature enables intuitive confirmation of the detailed fit feeling through “body and clothing comparison.”
Online Closet Management
- Customers can manage their past purchases and favorite items in an “Online Closet.” This feature allows automatic registration of purchased items from linked shops and brands, and users can also add items to their closet even if they haven’t purchased them. Size comparisons between closet items and potential purchases are also possible.
Accurate Size Suggestions
- Virtusize provides accurate size recommendations based on the user’s purchase history and body type. The platform displays size information for each product and suggests sizes that are close to the silhouette of the user’s closet items or sizes chosen by people with similar body types.
Comparison with Everyday Items
- In addition to clothing, Virtusize allows users to compare the size and practicality of items with everyday objects such as bags and wallets, enhancing the user’s understanding of the product’s dimensions.
Analytics and Insights
- Virtusize offers an analytics platform that combines body shape and purchase data to provide precise sales-related reports. This includes insights into user behavior, customer classification (e.g., “Sale Hunters” and “Early Adopters”), and demographic data, which can be used to optimize marketing and sales strategies.
Integration and Compatibility
- The platform is designed to integrate seamlessly with e-commerce sites, supporting both desktop and mobile versions. It requires a unique API key and an Admin account, and it is compatible with various browsers and operating systems.
Benefits for Retailers
- By using Virtusize, retailers can significantly reduce return rates related to size and fit issues (over 50% reduction reported) and increase repeat purchases. The platform is currently used by over 150 fashion sites worldwide, including major brands like Adidas, Ralph Lauren, and Under Armour.