Overview of WGSN
WGSN is a comprehensive trend forecasting and insights platform designed to empower businesses across various industries, including fashion, beauty, consumer tech, home and interiors, food and drink, and more. Here’s an overview of what WGSN does and its key features:
What WGSN Does
WGSN provides detailed trend forecasts, consumer insights, and design direction to help businesses create products and strategies that align with future consumer needs and preferences. The platform is tailored to assist companies in staying ahead of market trends, anticipating consumer behaviors, and making informed business decisions.
Key Features and Functionality
Trend Forecasting
WGSN offers trend forecasts across multiple categories, including home tech, work tech, personal tech, auto tech, fashion, beauty, and more. These forecasts extend from real-time to 10 years ahead, enabling targeted planning and long-term strategic vision.
Consumer Insights
The platform provides deep insights into consumer behavior, lifestyles, and socio-cultural shifts. This includes consumer attitudes segmented by generation and region, emerging consumer mindsets, and forecasts predicting behaviors over two years ahead.
Design and Product Tools
WGSN features a robust design library with over 60,000 original artworks and design files. Users can access color-swatch libraries, downloadable files such as CADs, brushes, and fills, and utilize tools like Colour Play to create custom color palettes. The platform also allows users to search, organize, and share images from retail, trade shows, street style, and more.
Industry Coverage
WGSN covers a wide range of industries, including consumer electronics, fashion, beauty, health & wellness, home & interiors, transportation, and lifestyle. It provides reports on global retail, streets, city guides, and over 200 trade shows annually.
Analytical and Predictive Tools
The platform includes tools like WGSN StyleTrial, which uses consumer panels and algorithms to provide objective feedback on product potential, helping businesses identify best-sellers and poor performers before making critical decisions.
Collaboration and Customization
WGSN allows for enhanced collaboration through features like customizable homepages, tailored content, and advanced navigation and search functionality. Users can rearrange images, color code folders, and share resources easily with colleagues.
Exclusive Content and Events
Subscribers gain access to exclusive invite-only Trend Talks and webinars, as well as comprehensive coverage of key industry events and conferences. The platform also offers best-in-class case studies of innovative marketing and creative campaigns.
Global and Local Insights
WGSN provides hyper-local curated insights through City by City guides, allowing businesses to understand local market trends and consumer behaviors. This is complemented by global insights to help companies navigate international markets effectively.
Bespoke Consultancy Services
In addition to subscription services, WGSN offers bespoke consultancy to help businesses tailor their strategies to specific consumer and market trends, ensuring they stay ahead in their respective industries.
Conclusion
Overall, WGSN is a powerful tool for businesses seeking to stay ahead of consumer trends, anticipate market shifts, and design products that meet the evolving needs of their target audiences.