Product Overview of Zyler
Zyler is an innovative, AI-powered solution designed to revolutionize the ecommerce experience for clothing retailers and their customers. Developed by UK-based R&D company Anthropics, Zyler integrates several key features to enhance online shopping, drive conversions, and reduce returns.
Key Features
1. Virtual Try-On (VTO)
Zyler’s Virtual Try-On allows customers to see themselves in various clothing items using just a headshot and basic measurements. This feature creates a realistic and immersive virtual dressing room experience, enabling customers to visualize how clothes would look on them without the need for physical try-ons.
2. Size Recommendations
Zyler provides accurate size recommendations using advanced AI algorithms. Customers enter three measurements and upload a profile photo, and the system suggests the best size for their body type, reducing the likelihood of purchasing the wrong size and subsequent returns.
3. Personalized Email Content
Zyler enhances email marketing campaigns by allowing retailers to include personalized try-on images. This results in significantly higher click-through rates (up to 3x higher) compared to generic model shots, increasing customer engagement and sales.
Functionality
Intuitive Onboarding
The onboarding process is straightforward, requiring customers to upload a headshot and provide basic measurements. This simplicity ensures a hassle-free experience for both customers and retailers.
Realistic Visualizations
Zyler accurately renders key features such as sheer fabrics, hemline positioning, and different bra cup sizes, ensuring a realistic try-on experience. The system also scales accessories correctly based on the user’s height.
Seamless Integration
Zyler can be easily integrated into retailers’ websites, including platforms like Shopify, with minimal effort required from the retailer. The integration process is designed to be seamless, and the “Try On” buttons can be customized to match the brand’s website.
Data Privacy and Security
Zyler prioritizes customer privacy and security, complying with Europe’s strict GDPR regulations. Customer data is stored securely, and users have the option to clear their data at any time. No account creation is necessary, and data is automatically deleted after 36 months.
Benefits
Reduce Returns
By providing accurate size recommendations and virtual try-ons, Zyler significantly reduces return rates, which is a major pain point for ecommerce retailers.
Increase Sales
The virtual try-on feature acts as a product discovery tool, encouraging customers to try and buy new styles they might not have considered in a physical store.
Drive Engagement
The experiential nature of virtual try-ons increases customer engagement, with customers trying on an average of 60 products per visit and being 50 times more likely to share their personalized try-on images.
In summary, Zyler is a comprehensive tool that enhances the ecommerce experience by combining immersive virtual try-ons, accurate size recommendations, and personalized email content, all powered by advanced AI technology. This solution not only improves customer satisfaction but also drives business efficiency and growth for clothing retailers.