Product Overview: LexisNexis® Emailage®
LexisNexis® Emailage® is a sophisticated fraud prevention and risk assessment tool that leverages email intelligence as its core identifier to assess risk, reduce fraud, and streamline customer verification. Here’s a detailed look at what the product does and its key features.
What Emailage Does
Emailage is designed to help businesses balance the need for a seamless user experience with the necessity of deterring fraud. It achieves this by utilizing email addresses as a universal key to all digital engagement and transactions. This approach allows businesses to confidently assess risk, approve transactions faster, and effectively outsmart evolving fraud tactics.
Key Features and Functionality
1. Email Intelligence
Emailage uses email addresses as the primary identifier due to their ubiquity in online transactions and their rich history of transactional behavior. This makes email a powerful tool for distinguishing legitimate users from fraudsters.
2. Advanced Analytics and Machine Learning
The tool employs a patented, proprietary analytic approach that combines advanced analysis, machine learning, and artificial intelligence. This enables the system to evaluate over 1,000 variables in real-time to identify potential fraud.
3. Global Network and Shared Transaction History
Emailage benefits from a global network with over 5.9 billion digital identifiers, providing a holistic view of the customer behind each transaction. This network effect enhances risk decision confidence and continuously improves with shared transaction history and dynamic fraud signals.
4. Risk Scoring and Confidence Analysis
Emailage generates a comprehensive risk score between 0 and 1,000, with 0 indicating the lowest risk and 1,000 the highest. The risk score is further segmented into risk bands rated 1-6, providing detailed insights into the risk associated with each transaction.
5. Real-Time Risk Assessment
The system delivers real-time fraud results, allowing businesses to immediately identify and remediate fraudulent transactions. This can be integrated into various platforms, such as Adobe Commerce and Magento, to display fraud results directly in the storefront.
6. Multi-Faceted Data Analysis
Emailage analyzes a wide range of data points, including IP addresses, device fingerprints, behavioral analytics, and geolocation tracking. This multi-faceted approach ensures a robust and accurate risk assessment.
7. Customizable Risk Rules and Integration
Businesses can configure fraud prevention actions and set customizable risk rules to align with their specific needs. Emailage also integrates seamlessly with existing technology stacks and other LexisNexis tools to enhance overall risk management.
8. Performance Metrics and Benefits
Emailage has been shown to reduce manual review volumes by 27%, decrease auto-declined transactions by 16%, and lower chargeback losses by 41% on average. It also helps in increasing top-line revenue by auto-approving more legitimate customers.
Benefits
- Enhanced Security: Emailage provides a clearer view of the customer behind each transaction, enabling more accurate fraud detection and prevention.
- Improved User Experience: By reducing friction and false positives, Emailage helps in delivering a seamless experience for legitimate customers.
- Efficient Risk Management: The tool streamlines risk assessment processes, allowing businesses to make confident and efficient decisions.
- Global Compatibility: Emailage supports businesses in over 150 countries, making it a versatile solution for international operations.
In summary, LexisNexis® Emailage® is a powerful fraud prevention tool that leverages email intelligence and advanced analytics to provide comprehensive risk assessments, enhance security, and improve the overall user experience.