Product Overview of Sift
Sift is a cutting-edge platform specialized in digital trust and safety, designed to help businesses protect themselves from fraud, enhance user experience, and increase revenue. Here’s a detailed look at what Sift does and its key features.
What Sift Does
Sift is an AI-powered platform that transforms fraud prevention into a competitive advantage. It utilizes a rich and tenured global data network, advanced automation capabilities, and deep data insights to provide unparalleled fraud intelligence. The platform is designed to stop various types of fraud, including payment fraud, account takeovers, content abuse, and more, while also improving user acceptance rates and reducing manual review times.
Key Features and Functionality
Real-Time Risk Scores
Sift generates real-time risk scores for user actions, ranging from 0 to 100, where higher scores indicate higher risk. These scores are based on a multitude of device, user, network, and transactional signals, often identifying patterns that human analysts might miss.
Global Data Network
The platform leverages a vast global data network that continuously updates and refines its AI and machine learning models. This network assesses interconnected risks across industries and continents, providing comprehensive fraud intelligence.
Advanced Automation
Sift offers powerful automation tools, including Workflows and Review Queues, which enable businesses to build complete fraud prevention solutions. These tools automate decisions based on risk scores, allowing for efficient and accurate management of user actions.
Multiple Solutions on One Platform
Sift provides a holistic approach with multiple solutions integrated into one platform. Key solutions include:
- Payment Protection: Detects and prevents fraudulent transactions.
- Content Integrity: Protects against spam and scams.
- Account Defense: Stops sophisticated account takeover attacks.
- Dispute Management: Mitigates chargeback losses and streamlines dispute processes.
Integration and Customization
The platform easily integrates into existing systems using modern REST APIs, JavaScript snippets, and SDKs for iOS and Android. Businesses can customize the platform by setting unique score thresholds and implementing business logic based on their specific needs.
Community and Support
Sift offers access to a community of fraud experts and comprehensive support, including integration guides and customer support. This ensures that businesses can effectively utilize the platform to achieve their goals.
Benefits
- High ROI: Businesses can achieve up to a 285% return on investment.
- Improved User Acceptance: Increase user acceptance rates up to 99%.
- Reduced Manual Review: Decrease time spent on manual review by up to 80%.
- Comprehensive Fraud Prevention: Stop billions of dollars in fraud worldwide through advanced machine learning and global data insights.
In summary, Sift is a robust and integrated platform that empowers businesses to prevent fraud, enhance user experience, and drive revenue growth through its advanced AI, automation, and global data network.