Overview of Zeta
Zeta, operated by Zeta Global, is a comprehensive and AI-powered marketing platform designed to help businesses acquire, grow, and retain customers through sophisticated data management, personalized marketing, and omnichannel activation.
Key Functionality
Unified Customer View
Zeta’s platform maintains a single, unified view of customers and prospects across all known and anonymous identifiers. This is achieved through its Customer Data Platform (CDP ), which continuously enriches customer understanding with insights from billions of additional data points.
Key Features
Data Conductor
- A no-code UI for configuring, importing, and exporting data sources, ensuring seamless data management.
Identity Manager
- An interface to configure and maintain processes that combine disparate identity data into one consistent profile, enhancing identity resolution.
Audience Explorer
- A tool for creating audiences using data from any available source, enabling precise targeting and segmentation.
Campaign Manager
- Allows users to create, manage, and view specific channel executions across email, display, mobile, social, and Connected TV (CTV) channels.
Experience Builder
- A visual drag-and-drop interface for creating, managing, and evaluating customer journeys, ensuring a cohesive and personalized customer experience.
Channel Manager
- A low-code/no-code UI for managing connections with partner technologies, facilitating integration and collaboration.
Insights and Analytics
- Comprehensive reporting tools that provide insights across all activation channels, helping marketers measure and optimize their campaigns.
AI-Driven Capabilities
AI-Powered Personalization
- Zeta leverages AI to deliver personalized marketing based on known attributes and real-time interactions, informed by online and offline observations.
Email Service Provider (ESP)
- Enables marketers to manage end-to-end email campaigns with precision segmentation, advanced message creation, real-time reporting, and AI-based optimization.
Demand-Side Platform (DSP)
- Powered by Zeta’s identity graph, this feature helps brands connect with consumers seamlessly across various channels, utilizing a transparent media mix that adapts to improve real business outcomes.
Additional Capabilities
Automation and Optimization
- Zeta’s AI Agents automate workflows and messaging, increasing efficiency and transforming marketing efforts for greater impact.
Omnichannel Activation
- The platform executes omnichannel campaigns, ensuring a consistent and relevant customer experience across multiple channels and devices.
Scalability and Flexibility
- Zeta’s cloud-native architecture ensures scalability, flexibility, and security, allowing businesses to adapt quickly to changing market conditions and regulatory requirements.
In summary, Zeta’s Marketing Platform is a robust solution that integrates data management, identity resolution, AI-driven personalization, and omnichannel activation to help businesses deliver personalized customer experiences and achieve measurable marketing outcomes.