Product Overview of EatStreet
EatStreet is a comprehensive online and mobile food ordering platform designed to streamline commerce between restaurants and diners, particularly in smaller cities and towns across the United States.
What EatStreet Does
EatStreet enables restaurants to receive and manage online orders efficiently, while providing diners with a convenient way to order food from their favorite local restaurants. Founded in 2010 and headquartered in Madison, Wisconsin, EatStreet has established itself as the largest independent online and mobile food ordering company in the U.S., working with over 15,000 restaurants in more than 250 cities.
Key Features and Functionality
Multi-Channel Ordering
EatStreet allows restaurants to accept orders through multiple channels, including its online marketplace, mobile apps (available on iOS and Android), and social media integration, such as Facebook. This multi-channel approach helps restaurants reach a broader customer base without the need for extensive technical setup.
Group Ordering and Split-the-Bill
EatStreet introduced the “FoodCrew” feature, which enables multiple diners to place individual orders within a single group order, with the option to split the bill. This functionality simplifies the process of managing large group orders, making it more convenient for friends, classmates, coworkers, or family members to order together.
Payment Flexibility
The platform supports various payment methods, including Apple Pay, to reduce friction in the payment process and increase conversion rates. This flexibility ensures that diners can use their preferred payment options.
Restaurant Support
EatStreet provides restaurants with a free platform, including a tablet to receive orders, and integrates orders into the restaurant’s existing point-of-sale (POS) systems through partnerships like Olo Rails. This integration streamlines order processing, reduces logistics time, and enhances order accuracy.
Delivery and Logistics
While EatStreet initially focused solely on ordering and left delivery to restaurants or local providers, it has expanded to offer delivery services using full-time, W-2 employees rather than independent contractors. This approach allows for better brand control and more professional delivery services.
Marketing and Customer Support
EatStreet acts as a one-stop online ordering and marketing shop for restaurants. It offers customized online ordering solutions for restaurant websites and provides 24/7 customer support to ensure every order is processed efficiently and correctly.
Target Market
EatStreet is particularly focused on serving smaller cities and towns, including college towns, where it aims to be the go-to app for local food ordering. This focus helps it differentiate from competitors that often target larger, tier-one markets.
Conclusion
In summary, EatStreet is a robust platform that simplifies food ordering for both diners and restaurants, offering a range of features that enhance convenience, flexibility, and efficiency in the food ordering and delivery process.