Grubhub Overview
Grubhub is a leading online and mobile food-ordering and delivery platform that connects diners with their favorite local restaurants, enhancing the entire food ordering and delivery experience through innovative technology and user-friendly features.
Key Products and Solutions
Grubhub Marketplace
Grubhub Marketplace lists restaurants on the Grubhub app and Grubhub.com, exposing them to over 33 million potential diners. This platform allows restaurants to reach a vast audience and increase their order volume.
Grubhub Direct
Grubhub Direct enables restaurants to build a commission-free, branded ordering website, giving them complete control over the customer relationship. This feature allows for direct marketing to customers and helps in building a loyal customer base.
Grubhub Delivery
Grubhub Delivery provides restaurants with a fleet of delivery drivers, expanding their reach and ensuring timely delivery of orders to customers.
Virtual Restaurants
Virtual restaurants allow restaurants to create online-only concepts without additional overhead costs, providing an innovative way to increase revenue.
Promotions and Loyalty Tools
These tools help restaurants attract new diners and retain existing ones through various promotions and loyalty programs, turning customers into repeat patrons.
Technology and Features
GrubCentral
GrubCentral is an in-restaurant technology platform that allows restaurants to manage their menus, review financial statements, and process orders from any device. It offers real-time menu updates, integrated delivery features with real-time driver tracking, and the ability to manage orders efficiently from any location within the restaurant.
Point-of-Sale Integrations
Grubhub integrates with popular point-of-sale (POS) systems, allowing restaurants to manage and fulfill orders directly from their POS. This integration simplifies order and menu management, reduces errors, and eliminates the need for multiple devices.
User-Focused Features
Homepage Personalization
The Grubhub app features over 30 personalized recommendation carousels on its homepage, tailored to users’ preferences based on historical click-through and conversion rates, favorite cuisines, and order history. This personalization aims to increase the likelihood of users placing orders.
Wallet
The Grubhub Wallet feature allows users to view all their credits before placing an order, leading to higher utilization across all credit types. This feature is accessible on the Grubhub homepage, ensuring users can easily manage their credits.
Add-On Recommendations
Grubhub introduces ‘You might also like’ suggestions on the cart screen, encouraging users to try new items while confirming their order details. This feature is based on user feedback and aims to enhance the ordering experience.
Priority Delivery
Priority Delivery allows users to receive their orders more quickly, with Grubhub members benefiting from lower costs or even no extra cost for a limited time. This feature is available based on the user’s location and Grubhub’s delivery supply in that market.
Live Activity Tracking
For iOS users, Live Activity Tracking enables real-time updates on the order status and estimated time of arrival (ETA) directly from the home and lock screens, improving the delivery tracking experience.
Self-Service Order Resolution
Users can automatically report and resolve issues related to order receipt through Grubhub’s help page, streamlining the resolution process.
Support and Advisory Services
When restaurants join Grubhub Marketplace, they are assigned an Account Advisor, an industry expert dedicated to their success. This advisor helps restaurants optimize their Grubhub listings, analyze competitor data, and leverage other Grubhub products to improve their return on investment (ROI).
Conclusion
In summary, Grubhub offers a comprehensive suite of products and features designed to enhance the food ordering and delivery experience for both restaurants and diners. Its innovative technology, personalized user features, and robust support services make it a leading platform in the food delivery industry.