Lose It is a comprehensive health and wellness mobile app designed to assist users in achieving their weight loss and nutrition goals. Developed by FitNow, Inc. and launched in 2008, Lose It has become a leading tool in the health and wellness space.
What Lose It Does
Lose It is centered around calorie tracking and nutrition management. The app generates personalized calorie budgets for users based on their current weight, desired weight, activity level, and other health goals. This approach helps users understand and manage their daily calorie intake effectively.Key Features and Functionality
Calorie Tracking and Budgeting
- Lose It calculates a daily calorie budget tailored to each user’s specific goals and health metrics. Users can track their food, weight, and activity to ensure they stay within their allocated calorie limits.
Food Tracking
- The app features an intuitive interface with a best-in-class barcode scanner, allowing users to easily log their meals by scanning food products. It also includes a vast database of over 50 million searchable food items, including common grocery items and popular restaurant meals.
Exercise and Activity Tracking
- Users can log their exercise and physical activity, which is factored into their calorie budgets. The app integrates with various fitness devices and apps such as Fitbit, Runkeeper, and Apple Watch, enabling seamless tracking of exercise and health metrics.
Personalized Programs
- Lose It allows users to build customized programs based on their specific dietary needs, such as keto, heart-healthy, Mediterranean, or other specialized diets. It also supports intermittent fasting with features to set fasting schedules and track progress.
Social Features and Community Support
- The app fosters a supportive community where users can join groups, share their progress, and connect with friends for motivation and accountability. This social aspect is crucial for maintaining user engagement and motivation.
Premium Features
- The Premium version of Lose It offers additional features such as advanced tracking of macronutrients, water intake tracking, meal planning ahead of time, and integration with a wider range of wearable devices and fitness apps. Premium users also have access to custom challenges, in-depth nutrient insights, and the ability to adjust meal targets for calories and nutrients.
User-Friendly Interface
- Lose It is designed for ease of use, with an intuitive interface that makes logging meals, tracking progress, and setting goals straightforward. The app also includes customizable themes and meal settings to enhance the user experience.
Health Metrics and Insights
- Users can track various health metrics, including weight, body fat, and other nutritional data. The app provides insights into eating habits and behaviors, helping users make informed decisions about their diet and lifestyle.