What Mention Does
Mention is an all-in-one media monitoring software that allows users to monitor, analyze, and engage with their audience across various online platforms. It crawls over 1 billion sources daily, including social media, press articles, review sites, forums, and blogs, to provide real-time insights into brand mentions and relevant conversations.
Key Features
Brand Monitoring
- Mention allows users to set up alerts using text keywords to track mentions of their brand, competitors, or any other topic of interest. It is recommended to include common spellings and misspellings of the brand’s name, as well as supplemental keywords related to the industry or specific products/services.
- Users can filter incoming mentions by sentiment, use boolean operators to monitor titles, and split alerts with saved filters to manage data efficiently.
Social Media Engagement
- Publish: This feature serves as a social media calendar where users can schedule, review, and publish posts across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn. It enables consistent engagement with the audience and allows for collaborative efforts within the social media team.
- Respond: This is a social media inbox that fetches direct messages from connected Facebook and Twitter accounts. It helps in maintaining a positive brand image by enabling quick responses to customer messages, questions, and feedback.
Data Analytics
- The Insights Center allows users to create graphs and visualize data based on specific alerts, metrics, and visualizations. This helps in analyzing key metrics and trends related to the brand.
- Mention provides data analytics for social media posts, enabling users to review the performance of their content across different platforms.
Additional Features
- Group Mentions: This feature gathers similar messages (such as retweets, shares, or copies of a blog post) to save time and streamline monitoring.
- Integration with Slack: Users can integrate Mention with Slack to receive notifications and updates directly within their Slack channels.
- Public Links: Users can share public links with colleagues or clients to provide access to specific data or insights.
- Spike Alerts: Real-time notifications for significant spikes in mentions, helping users stay on top of trending topics or crises.
Benefits
- Comprehensive Monitoring: Mention helps in pinpointing important conversations across the web and social media, allowing businesses to understand their brand’s perception and stay ahead of competitors.
- Engagement and Strategy: It enables businesses to engage with their audience effectively, build a consistent social media strategy, and adapt to trends and feedback in real-time.
- Crisis Management: Mention helps in catching and responding to crises before they escalate, maintaining a positive brand image.
By leveraging these features, Mention empowers businesses to manage their brand’s online presence, enhance their social media strategy, and drive brand awareness and growth.