Product Overview of Rebrandly
Rebrandly is a comprehensive link management platform designed to help users create, customize, track, and optimize their links, transforming them into powerful branding tools.
What Rebrandly Does
Rebrandly goes beyond basic URL shortening by allowing users to create branded links that are clear, memorable, and reflective of their brand identity. These branded links, often referred to as vanity URLs, enhance trust, increase click-through rates, and amplify brand recognition.
Key Features and Functionality
Custom Domains and Branded Links
- Users can register and use multiple custom domain names to create branded links. This feature enables links to be customized with a domain of the user’s choosing, making them more recognizable and trustworthy.
Advanced Link Management
- Rebrandly allows users to edit the destination URL of their links at any time, even after they have been shared or published. This flexibility ensures that any mistakes or changes can be corrected without manually updating each instance of the link.
Detailed Analytics
- The platform provides detailed click tracking and analytics, including individual link data, aggregated reports, and customized analytics. Users can track metrics such as the number of clicks, the time and day of interactions, and the types of devices and browsers used. This data can also be integrated with Google Analytics using Rebrandly’s in-house UTM builder.
Link Retargeting and Dynamic Traffic Routing
- Rebrandly offers link retargeting, which allows users to add anyone who clicks on their links to retargeting audiences on platforms like Facebook, Google AdWords, or LinkedIn, even if they haven’t visited the user’s website. Additionally, dynamic traffic routing enables users to direct traffic based on user behavior such as country, device, language, time, and date.
Security and Collaboration
- The platform is secure, with all data encrypted in transit and at rest, and protected by HTTPS and two-factor authentication (2FA). Rebrandly also supports team collaboration, allowing multiple teammates to manage link creation, digital assets, and campaign analytics.
Integration and Add-ons
- Rebrandly seamlessly integrates with various tools and offers add-ons to enhance its functionality. These add-ons include additional link creation, click tracking, single sign-on (SSO), and the ability to add more teammates and workspaces.
Benefits
- Boost Trust and Click-Through Rates: Branded links increase trust and can boost click-through rates by up to 39%.
- SEO Optimization: Customized links can improve search engine ranking by making links more readable and relevant to target keywords.
- Unified Brand Experience: Consistent branding across all channels creates a seamless user experience.
- Efficient Campaign Management: Real-time analytics and the ability to edit link destinations ensure efficient and effective campaign management.
In summary, Rebrandly is a powerful tool for anyone looking to enhance their link management, branding, and marketing efforts. It offers a range of features that make it an ideal choice for businesses and content creators aiming to optimize their online presence and engagement.