Product Overview of SumoMe (now BDOW!)
What is SumoMe (BDOW!)?
SumoMe, now rebranded as BDOW!, is a comprehensive suite of marketing and optimization tools designed to enhance the performance of your website. It is not a single plugin, but a collection of standalone apps that cater to various aspects of online marketing, including lead generation, social sharing, on-site analytics, traffic boosting, communication, and ecommerce.
Key Features and Functionality
Lead Generation
- List Builder: Creates lightbox popup opt-in forms to capture email addresses.
- Scroll Box: Triggers slide-in email forms when visitors reach a specific scroll point.
- Smart Bar: Displays a top or bottom bar for email opt-ins or social sharing.
- Welcome Mat: Presents a full-screen call to action pop-up.
Social Sharing
- Share: Adds social sharing buttons for over 70 services, with customizable designs and smart sorting for maximum clicks.
- Image Sharer: Allows visitors to share images directly from your site.
- Highlighter: Enables visitors to highlight and share text quotes on social media platforms like Twitter and Facebook.
On-Site Analytics
- Content Analytics: Visualizes how far visitors read your content using colored scroll maps.
- Heat Maps: Shows where visitors are clicking on your site, helping you understand user behavior.
- Google Analytics: Integrates Google Analytics directly into your WordPress dashboard.
Traffic Boosting
- Discover: Facilitates reciprocated content sharing between Sumo users to drive traffic.
Communication
- Contact Form: Allows visitors to send messages directly from your website. The form can also convert into an opt-in form after submission, and all messages can be viewed within the Sumo interface.
Ecommerce
- Buy Button: Enables you to turn your website into a streamlined ecommerce store by integrating with the Stripe payment gateway. This feature, though not as robust as WooCommerce, is quick and easy to set up.
Additional Features
- Advanced Targeting Rules: Allows you to display pop-ups and forms based on various factors such as URLs, pages, devices, referrer, visitor behavior, exit intent, and more.
- A/B Testing: Enables you to set up and manage A/B tests with a single click to optimize conversion rates.
- Integration with Email Marketing Tools: Seamlessly integrates with tools like ConvertKit, Flodesk, Mailerlite, and others to enhance your email marketing efforts.
- WooCommerce Integration: Integrates with WooCommerce to create unique offers, discounts, and beautiful forms to increase average order value and reduce cart abandonment.
- User Management and Multi-Site Support: Allows agencies and designers to manage multiple sites from a single dashboard.
Pricing and Accessibility
- Free Version: Available for up to one million visits per month, with limited functionality compared to the pro version.
- Pro Version: Offers additional features like A/B testing, advanced visitor targeting, removal of Sumo branding, advanced email integrations, and more, starting at $39/month (yearly) or $49/month (monthly).
Setup and User Experience
- Easy Installation: Installs like any other WordPress plugin and requires activation with an external SumoMe account.
- Customizable: All apps are easily customizable with no coding knowledge required.
- Mobile Optimization: Fully mobile optimized to ensure a seamless user experience across all devices.
BDOW (formerly SumoMe) is a powerful tool that simplifies and enhances various aspects of your website’s performance, making it an invaluable asset for growing your email list, increasing engagement, and optimizing your online business.