Product Overview of ParallelDots ShelfWatch
ParallelDots, a leading image recognition AI solution company, offers ShelfWatch, a cutting-edge tool designed to optimize in-store execution for Fast Moving Consumer Goods (FMCG) and Consumer Packaged Goods (CPG) companies, as well as retailers globally.
What ShelfWatch Does
ShelfWatch utilizes advanced AI-based image recognition technology to analyze images of retail shelf displays. This solution helps field representatives, sales representatives, and merchandisers automate and streamline their retail execution processes. By capturing images of SKUs on shelves using mobile devices and uploading them to the ParallelDots cloud servers, users can obtain real-time analysis of key store performance indicators (KPIs), significantly speeding up the audit process and generating actionable insights.
Key Features and Functionality
- Image Recognition: ShelfWatch employs deep learning algorithms, similar to those used in self-driving cars and facial recognition, to accurately identify products on shelves with minimal setup and data requirements. It can be trained using just one single SKU image, reducing setup time and costs.
- Out Of Stock Detection: The system detects when products are out of stock, ensuring timely restocking and maintaining optimal shelf availability.
- Planogram Compliance: ShelfWatch checks for compliance with planograms, ensuring that the shelf layout matches the intended design.
- Price Tag Detection: Using Optical Character Recognition (OCR) technology, the system detects and checks price displays for compliance, helping maintain accurate pricing.
- Promotion Compliance: It monitors the execution of promotional activities and ensures that all promotional materials are correctly displayed.
- Share Of Shelf: ShelfWatch measures the share of shelf space allocated to different products, helping brands optimize their shelf presence.
- Competitor Analysis: The tool provides insights into competitors’ products and their shelf presence, enabling strategic decision-making.
- Shelf Health Score: It generates a shelf health score based on various KPIs, providing a comprehensive view of shelf performance.
- Real-Time Reporting and Dashboard Analytics: Users can access real-time reports and analytics through an intuitive dashboard, allowing for immediate action based on the data.
- Historical Data Analysis and Customizable Reports: The system offers historical data analysis and customizable reports, enabling detailed trend analysis and tailored reporting.
- Mobile App Integration: ShelfWatch includes a mobile app with features such as real-time blur, glare detection, and sharp angles detection to improve photo quality at the point of capture. This app works both online and offline.
- Multi-Language Support and User Management: The platform supports multiple languages and includes robust user management features, making it accessible and manageable for a diverse user base.
- Automated Alerts and Task Management: ShelfWatch provides automated alerts and task management capabilities, ensuring that issues are promptly addressed and tasks are efficiently managed.
Additional Benefits
- Data Security and Compliance: ParallelDots holds the ISO 27001:2013 certification for its Information Security Management System (ISMS), ensuring high standards of data privacy and security.
- On-Device Image Recognition (ODIN): This feature allows for instant reporting from shelf photos captured by field reps, even in offline mode, enhancing the speed and efficiency of the audit process.
- Regional Sales Tracking: The system can track sales at a regional level and analyze the performance of individual sales representatives through an easy-to-use scorecard.
In summary, ParallelDots ShelfWatch is a powerful tool that leverages advanced AI and image recognition technology to enhance in-store execution, optimize shelf management, and provide valuable real-time insights for FMCG/CPG companies and retailers. Its comprehensive set of features and robust functionality make it an essential solution for improving retail operations and maximizing sales.