Product Overview: Text iQ by Qualtrics
Introduction
Text iQ is a sophisticated text analysis tool developed by Qualtrics, designed to uncover deep insights from open-ended feedback and qualitative data. This AI-powered feature is integrated into the Qualtrics platform, enabling users to automatically analyze and understand the nuances of text responses, thereby facilitating data-driven decision-making.
Key Features
Automated Text Analysis
Text iQ leverages advanced AI technology to analyze large volumes of open-ended text feedback, eliminating the need for manual tagging and categorization. This feature automatically identifies patterns, trends, and sentiment within the text data, allowing users to quickly and accurately understand the underlying themes and emotions expressed by respondents.
Sentiment Analysis and Topic Identification
Text iQ performs sentiment analysis on the text responses, providing a score that represents the emotional tone of the feedback. It also identifies and categorizes responses into relevant topics, which can be manually adjusted or automatically suggested by the system based on frequently discussed terms.
Topic Management
Users can build, search, and manage topics in several ways:
- Manual Search: Search for complex, related terms to tag many responses at once.
- Recommended Topics: Qualtrics suggests topics based on frequently discussed terms.
- Importing Topics: Import topics from other analyses or use topics from the Qualtrics topic library.
- Manual Addition: Manually add or remove topics from specific responses.
Data Visualization and Reporting
Text iQ provides robust data visualization tools, including sentiment analysis charts, word clouds, and a keyword constellation widget. This widget displays keywords and their frequency, as well as their proximity to other keywords in the responses, helping users visualize the relationships between different terms.
Integration and Customization
Text iQ is fully integrated with the Qualtrics platform and can seamlessly connect with existing CRM, market research tools, and analytics platforms. Users can customize text analytics parameters such as sentiment thresholds and keyword dictionaries to tailor the analysis to their specific needs.
Survey Flow Integration
For Advanced Text iQ clients, the tool can be integrated into survey flows, allowing for dynamic branching based on the sentiment and topics identified in the respondents’ feedback. This feature enables more personalized and responsive surveys.
Functionality
Effortless Analysis
Text iQ automates the process of analyzing large volumes of text data, saving time and reducing the manual labor associated with reading and tagging comments individually. It remembers the last field accessed and allows users to pick up where they left off, enhancing productivity.
Search and Query Building
The tool includes a search bar that enables users to build sophisticated queries and create new topics. Users can also use logical strings and commands to search for related terms and phrases, making the topic creation process more efficient.
Actionable Insights
Text iQ turns analysis into actionable insights through visual reports, recommendations, and automated actions triggered by key insights. This helps organizations go beyond statistical data and understand the emotions, opinions, and motivations behind customer feedback.
In summary, Text iQ by Qualtrics is a powerful tool that leverages AI to analyze and interpret text feedback, providing deep insights and actionable recommendations. Its advanced features, seamless integration, and customizable parameters make it an invaluable asset for organizations seeking to understand and act on qualitative data.