Basis by Basis Technologies is a comprehensive cloud-based workflow automation and business intelligence software designed specifically for marketing and advertising functions within enterprises.
What Basis Does
Basis serves as a unified platform that automates manual operations, standardizes business processes, and enhances the performance of marketing and advertising campaigns. It is tailored to help marketers and advertisers overcome challenges such as signal loss and ensure effective targeting of audiences across various digital channels.
Key Features and Functionality
Cross-Channel Campaign Management
Basis allows marketers to activate their first-party CRM data to engage existing customers across any digital device. This is achieved through an integration with LiveRamp, utilizing RampID™, a person-based identifier, to target audience campaigns efficiently while maintaining customer privacy.
Omnichannel DSP
The platform features a top-rated omnichannel Demand-Side Platform (DSP) that supports programmatic, vendor-direct, search, and social ad buying. This enables comprehensive coverage across all major creative types and formats.
Workflow Automation
Basis automates various manual operations, streamlining the process of using client customer or prospect databases for campaign targeting. This automation saves significant execution time and resources, allowing marketers to focus more on client strategy.
Business Intelligence and Analytics
The platform provides actionable, data-driven insights that enhance marketing and advertising performance. It creates a single system of record, facilitating seamless team collaboration and improving productivity and profitability.
Integration and Data Activation
Basis integrates with various data sources, enabling marketers to process CRM data of any size for cross-channel campaign activation quickly. This integration helps in overcoming signal loss challenges and ensures that advertisers can target their audiences effectively.
Performance and Transparency
The platform emphasizes transparency between advertisers and publishers, facilitating a direct relationship that values first-party data and privacy-minded advertising. This approach helps marketers stay ahead in the evolving digital ad ecosystem.
In summary, Basis by Basis Technologies is a powerful tool for marketers and advertisers, offering a suite of integrated applications that automate workflows, standardize processes, and provide comprehensive data-driven insights to improve campaign effectiveness and overall business performance.