Brandwatch Overview
Brandwatch is a comprehensive and industry-leading consumer intelligence platform designed to help businesses understand and engage with their consumers more effectively. Here’s a detailed look at what the product does and its key features:
What Brandwatch Does
Brandwatch is a suite of connected products that focuses on social media monitoring, consumer research, and data analysis. It enables businesses to monitor their brands, competitors, and industry trends across over 100 million online sources, including social media platforms, forums, and other web content. This extensive data collection helps businesses build and scale optimal strategies for their clients and make data-driven decisions.Key Features
Social Media Monitoring and Listening
- Brandwatch monitors social media channels, forums, and other online sources to track brand mentions, competitor activity, and industry trends. It provides features like keyword tracking, trend analysis, and social measurement to quantify metrics such as conversation volume and share of voice.
Advanced Data Analysis
- The platform uses advanced AI, including large language models and proprietary technology, to analyze vast amounts of data. This includes sentiment analysis to determine whether mentions of the brand are positive, negative, or neutral, and machine learning classifiers to segment data according to specific needs.
Reporting and Dashboards
- Brandwatch offers customizable reports and dashboards that can be exported in various formats. Users can create visualized reports using over 50 live visualizations, and the platform supports automated AI-powered email alerts and live data sharing across the organization.
Influencer Marketing
- With Brandwatch Influence (formerly Paladin), users can explore and analyze a database of over 30 million influencers, manage and measure influencer marketing campaigns, and support premier social media platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as Shopify.
Consumer Research
- The Consumer Research module provides instant access to the world’s largest archive of consumer opinions, dating back to 2008. It integrates new data sources quickly and allows users to upload and analyze enterprise-held data alongside online data to build a complete view of customer voice.
AI-Powered Insights
- Brandwatch’s AI assistant, Iris, turns data into human-readable insights instantly. The platform also includes image analysis to uncover objects, scenes, actions, and logos in images, enhancing the depth of insights.
Collaboration and Integration
- The platform is designed for collaborative social media teams, allowing users to manage all content from one calendar, schedule and monitor posts across all networks, and benchmark performance against competitors. It also integrates with a full suite of intelligence products and supports automated reporting and alerts.
Historical and Real-Time Data
- Brandwatch provides access to 1.7 trillion historical conversations and adds 501 million new conversations every day. It has official firehose access to Twitter, Tumblr, and Reddit, and collects data from 100 million unique sites and billions of sources.