Constant Contact Overview
Constant Contact is a comprehensive digital marketing platform designed to help small businesses and organizations grow and thrive through effective email marketing, social media management, and other integrated tools.
What Constant Contact Does
Constant Contact is more than just an email marketing tool; it is a robust digital marketing solution that enables businesses to build and engage their audience, drive sales, and retain customers. The platform offers a wide range of features to help small businesses level the playing field against larger competitors by providing the tools necessary to reach new customers, build strong customer relationships, and drive real results.
Key Features and Functionality
Email Marketing
- Drag-and-Drop Email Builder: Constant Contact features a user-friendly drag-and-drop editor that allows users to create engaging emails quickly. The editor includes pre-made content blocks for headings, layouts, images, and footers, as well as options to upload images, import from Facebook, or use in-built stock images.
- Email Automation: The platform offers advanced marketing automation, enabling users to set up automatic emails based on specific actions taken by subscribers, such as welcome emails, anniversary messages, and abandoned cart reminders. This feature helps in building stronger relationships with the audience and saves time.
- Templates: Users can choose from hundreds of professionally-designed, mobile-responsive email templates to customize their emails.
Customer List Management
- Segmentation and Personalization: Constant Contact allows for segmentation of email lists based on various criteria such as engagement level, purchase history, location, or demographics. This targeted approach helps in improving open rates and engagement.
- Customer List Organization: The platform enables users to add, store, and organize contacts in one place, making it easier to manage and segment lists.
Reporting and Analytics
- Detailed Reporting: Constant Contact provides comprehensive reporting tools that show who is opening, clicking, and sharing emails. Users can spot trends and plan their next steps based on these insights. The analytics dashboard offers an overview of important email metrics, including a heatmap to check link click status.
Social Media and Lead Generation
- Social Posting: The platform allows users to create, schedule, and post social media content from one place, streamlining social media marketing efforts.
- Facebook, Instagram, and Google Ads: Constant Contact integrates with these platforms to help businesses find new leads and save time. Users can create social ads and direct traffic to their website.
- Website Signup Forms and Lead Generation Landing Pages: Users can prompt website visitors to join their contact list using easy-to-build pop-up signup forms and customizable landing pages with unique URLs.
Integrations and Additional Tools
- Extensive Integrations: Constant Contact integrates with over 500 tools, including Salesforce, Shopify, Etsy, and more, allowing for auto-syncing of contact, product, and sales data.
- Surveys, Polls, and Event RSVP: The platform offers tools for further customer engagement, such as surveys, polls, and event RSVPs, as well as the ability to run events and sell tickets.
Other Features
- A/B Testing: Constant Contact allows for subject line A/B testing, which helps in optimizing email campaigns based on the performance of different subject lines.
- Bounce Management: The platform manages email bounces effectively, temporarily holding soft bounces and resending emails after a period, and categorizing hard bounces for easy removal.
Conclusion
In summary, Constant Contact is a versatile and user-friendly platform that provides a wide array of features to help small businesses grow their audience, engage customers, and drive sales through email marketing, social media management, and integrated digital marketing tools.