Product Overview of Ecomail
Ecomail is a comprehensive email and omnichannel marketing platform designed to help businesses build and maintain strong relationships with their customers through effective email campaigns and automated marketing strategies.
What Ecomail Does
Ecomail is tailored for businesses, particularly e-commerce companies, to manage and optimize their email marketing efforts. It enables users to create, send, and track various types of email campaigns, including newsletters, sale reminders, and personalized emails. The platform aims to boost sales by fostering a strong connection between businesses and their customers.
Key Features and Functionality
Email Campaigns
- Ecomail allows users to send a wide range of emails, from classic newsletters to highly personalized campaigns. Users can create content tailored specifically for each customer using advanced personalization features.
Custom Templates and Editor
- The platform offers a robust email template editor with features such as renaming templates directly in the editor, previewing merge tags, and creating email variations for easier content personalization. Additionally, a Chat AI tool helps generate creative text for emails.
Automations
- Ecomail supports automations that allow users to set up multiple steps triggered by specific conditions, such as email openings, purchases, or other customer interactions. This includes sending thank-you emails, birthday greetings, or reacting to customer interest in events.
Database Management
- The platform provides a robust database management system where users can track contacts’ activities, including the last interaction, clicked links, and web tracking. Contacts can be segmented into smaller groups based on various criteria for better personalization.
Segmentation
- Ecomail allows for advanced segmentation based on user behavior, such as page visits, purchases, and specific product interests. This enables the creation of smart segments and targeted campaigns.
Integrations
- The platform can be integrated with a wide range of applications, including e-commerce platforms like Shoper, Opencart, Magento, and more. It also supports connections via Zapier, Make, or its own API.
Reporting and Analytics
- Ecomail provides detailed reports and analytics, including traffic statistics, conversion rates, total sales, and the value of average orders. Users can track specific contacts’ purchases and their value.
A/B Testing
- The platform supports A/B testing for email subjects, sender names, and content. Users can test different variants on a sample of contacts and automatically send the more successful version to the rest of the users.
Additional Features
- Ecomail offers features like collection forms, pop-up windows, and Facebook Lead Ads for collecting contacts. It also allows for the creation of Facebook custom audiences and automated Facebook ads based on user behavior.
- Users can set up discount coupons and other automated campaigns easily through the platform.
Plans and Pricing
Ecomail offers two main prepaid plans: Profi and Marketer . The Marketer plan is particularly suited for e-shops and advanced email marketing needs, with features like advanced integrations, smart segments, and personalized content. Pricing starts at $6 per month, and a free two-week trial is available.
In summary, Ecomail is a powerful tool for businesses looking to enhance their email marketing strategies, offering a range of features that facilitate personalized communication, automation, and detailed analytics to drive customer engagement and sales.