Introduction to Skai (formerly Kenshoo)
Skai, the result of the rebranding of Kenshoo and the acquisition of Signals Analytics, is a leading omnichannel marketing platform designed to empower businesses with advanced data intelligence, connected media activation, and robust measurement capabilities.
What Skai Does
Skai serves as a comprehensive go-to-market engine that helps performance marketers plan, activate, and measure their programs across various digital media channels. The platform is tailored to meet the evolving needs of enterprise B2C and B2B marketers, including brands and their agencies, by providing actionable intelligence, speed, and agility in decision-making and execution.
Key Features and Functionality
Omnichannel Media Activation
Skai supports a wide range of platforms and ad types, including Amazon (Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP), Facebook, Instagram, Pinterest, Snapchat, Google, Microsoft, Verizon Media, Apple Search Ads, and more. This allows advertisers to manage and optimize campaigns across multiple channels from a single platform.
Bid Management and Optimization
The platform offers sophisticated bid management options, including automated bid policies, keyword models, custom bid rules, and Kenshoo Portfolio Optimization (KPO). KPO uses AI-driven algorithms to optimize spend across portfolios, ensuring advertisers reach their overall performance goals. Additionally, tools like Budget Navigator help in forecasting and managing budgets to find continuous incremental opportunities for performance gains.
Data Intelligence and Analytics
Skai integrates advanced data intelligence from Signals Analytics, providing market intelligence, retail analytics, and product-driven data. This includes Amazon Retail Analytics Premium (ARAP), competitive brand insights, and advertising analytics. The platform delivers holistic measurement and reporting, going beyond Amazon’s 90-day reporting window to provide quarterly and year-over-year results. It also tracks competitive intel, share of voice, and product-specific insights, connecting organic and paid activities with market signals.
Automation and Efficiency
Features such as bulk creation, automated actions, and keyword management streamline complex advertising programs, particularly on Amazon. The platform automates the aggregation and normalization of key operational product insights, such as eligibility, buy box percentage, reviews, and ratings. Campaign mirroring capabilities allow for easy restructuring and launching of new campaigns across different platforms.
Reporting and Insights
Skai provides comprehensive dashboards, reports, and data insights to enable informed decisions. Users can leverage detailed analytics on campaign and product performance, identify new opportunities, and discover the root causes of issues impacting advertising performance. The platform also offers tools to track competitive intelligence, share of voice, and key placements over time.
Integration and Partnerships
Skai partners with other technology companies, such as Productsup, to streamline product data management and enhance the effectiveness of product advertising across social, search, and retail media. This integration helps retailers and brands save time and increase the efficiency of their marketing efforts.
In summary, Skai is a powerful omnichannel marketing platform that combines data intelligence, connected media activation, and robust measurement capabilities to help businesses make informed decisions, optimize their marketing strategies, and achieve high efficiency and optimal return on investment.