Kontentino is a comprehensive social media management tool designed to streamline and enhance the process of creating, scheduling, approving, and analyzing social media content. Here’s a detailed overview of what the product does and its key features:
What Kontentino Does
Kontentino is an intuitive platform developed to help social media managers, agencies, and brands efficiently manage their social media presence. Originally created as an internal tool for a leading European ad agency specializing in social media, Kontentino now serves a global user base of social media professionals.Key Features and Functionality
Planning and Organization
- Kontentino allows users to create and organize content using a drag-and-drop calendar or other customizable views. This feature helps in achieving consistency in planning and provides a detailed overview of all content and strategy.
Content Creation and Scheduling
- Users can draft ideas, create posts, and schedule them in advance, including bulk scheduling options for multiple posts. This includes direct scheduling for Instagram posts, photos, videos, and stories, which saves time and helps in organizing the day more efficiently.
Collaboration and Approval
- The platform facilitates collaboration by allowing teams to create drafts, assign tasks, and send posts for approval in bulk. Feedback and changes can be shared and applied directly within the tool, streamlining the approval process.
Asset Management
- Kontentino serves as an asset management system, storing images, videos, and other media files in unlimited cloud storage. This ensures that all assets are easily accessible and can be reused across different social media profiles.
Analytics and Reporting
- The tool offers robust analytics for Facebook, Instagram, and LinkedIn pages. Users can analyze post performance, page performance, and conduct competition analysis to gain valuable insights. Reports can be customized and downloaded in PDF or CSV formats.
Cross-Platform Posting
- Kontentino allows users to draft, edit, plan, and publish content across multiple social media platforms, including the ability to duplicate posts for different profiles with just a few clicks.
Time-Saving Features
- The platform includes several time-saving features such as duplicating posts, assigning multiple tasks at once, updating post statuses without opening them, and streamlining approval processes. These features help users save an average of 41% more time compared to those not using any social media tools.
Mobile Accessibility
- Kontentino is accessible via a mobile app for iOS and Android, allowing users to manage their social media presence on the go. This includes drafting ideas, reworking content, approving changes, and more.
User Roles and Permissions
- The platform supports different user roles, including Admin and Manager, each with specific permissions to manage social media accounts and content.