Lebesgue: AI CMO is a comprehensive marketing analytics and optimization platform designed specifically for e-commerce businesses, particularly those using Shopify. Here’s a detailed overview of what the product does and its key features:
What Lebesgue Does
Lebesgue helps e-commerce stores make informed marketing decisions by analyzing core metrics and providing actionable insights. The platform integrates data from various marketing channels, including Facebook, Instagram, Google Ads, and your own store’s analytics, to offer a holistic view of your marketing performance.Key Features and Functionality
Data Integration and Analysis
- Lebesgue centralizes key marketing metrics from Google, Facebook, Instagram, and your Shopify store, allowing you to monitor and analyze performance across multiple channels in one place.
Competitor Analysis
- You can select your competitors and analyze their marketing strategies, including their email campaigns, ad posting frequency, underperforming content, and best practices. This helps you understand what your competitors are doing effectively and how you can improve your own strategies.
Actionable Insights and Recommendations
- The platform provides tailored recommendations based on the analysis of your data and your competitors’ data. This includes identifying areas of improvement, measuring the impact on customer acquisition cost (CAC) and return on ad spend (ROAS), and optimizing ad performance.
Marketing Attribution and Customer Lifetime Value (CLTV)
- Lebesgue offers advanced marketing attribution capabilities, allowing you to track the performance of your ads and measure the customer lifetime value (CLTV) for every marketing channel. This helps in identifying the most profitable customer cohorts and channels with lower acquisition costs.
AI-Driven Copy Creation
- The platform includes an AI-based copy creator that crafts high-converting ad content based on market trends, your best-performing work, and competitor content. This feature helps in overcoming writer’s block and ensures ad copy is aligned with your brand voice.
Time Savings and Efficiency
- Lebesgue automates data extraction, reporting, analysis, and ad optimization, saving you approximately 20 hours per week. This efficiency allows you to focus more on strategic decision-making rather than manual data handling.
Benchmarking and Industry Comparisons
- With data derived from analyzing over 20,000 brands, Lebesgue provides industry benchmarks to compare your click-through rates, conversion rates, and cost per mille against your competitors.
User-Friendly Interface
- The platform is designed with an intuitive interface, making it easy for both technical and non-technical users to navigate and gain actionable insights from the data.
ROI and Profit Impact
- Lebesgue has been shown to significantly increase ROI, with an average ROI increase of 40% and a potential yearly profit increase of $1 million, as reported by some users.