Marin Software is a comprehensive, AI-powered platform designed to unify and optimize the fragmented world of performance marketing. Here’s an overview of what the product does and its key features:
What Marin Software Does
Marin Software is tailored for both brands and agencies, aiming to maximize results across various ad platforms. It integrates, aligns, and amplifies digital advertising efforts, helping marketers to save time, increase efficiency, and drive higher sales.
Key Features and Functionality
Data Collection, Analysis, and Sharing
Marin Software collects marketing data from multiple sources, including Google, Facebook, Amazon, TikTok, and many others. It aligns offline conversions and analyzes data using AI, allowing for the export of this data to any platform, such as Excel, Google Sheets, or data warehouses.
Performance Forecasting and Budget Management
The platform uses AI to forecast performance, enabling marketers to allocate spend, manage budgets, and pace their campaigns to meet specific targets. This includes real-time pacing charts to ensure campaigns stay on budget and the ability to set spend and efficiency targets through the Strategy settings side panel.
Automation and Workflow Management
Marin Software automates workflows using AI, allowing for the creation and management of campaigns across multiple ad platforms. It includes dynamic actions and rules that automate tasks such as adjusting bids based on inventory levels, freeing up teams to focus on strategy and innovation.
Cross-Channel Optimization
The platform identifies cross-channel opportunities and automates optimizations to boost ROI. It unifies data from various channels, providing a holistic view of conversion sources and cross-channel performance. This helps in uncovering daily optimization opportunities for revenue growth and cost savings.
Customizable Dashboards and Reporting
Marin Software offers fully customizable dashboards that roll up all accounts and campaigns into a unified view. Users can select from various types of charts, graphs, or tables to segment data as needed, eliminating the need for tab-hopping between different publishers or merging data sets for aggregated reporting.
Managed Services
The platform provides on-demand marketing support, including help with setting up ad platform accounts or covering team shortages. This ensures that marketers have the necessary resources to manage their campaigns effectively.
Integration and Compatibility
Marin Software integrates seamlessly with various systems, including CRMs, data warehouses, publisher data, online and offline conversion data, and third-party signals. Recent updates include integration with Reddit, X (formerly Twitter), Amazon TV advertising, and Spotlight Ads.
Pricing and Deployment
Marin Software is available as a cloud-based, SaaS solution with a starting price of $500 per month. It offers a free trial but no free version. The platform is supported by webinars, documentation, videos, live online training, and comprehensive customer support.
In summary, Marin Software is a powerful tool for performance marketers, offering a unified platform for data collection, analysis, forecasting, automation, and cross-channel optimization, all driven by advanced AI technologies.
