Meltwater Overview
Meltwater is a comprehensive media monitoring and social media management platform designed to help businesses, PR professionals, and marketers track, analyze, and engage with their online presence across various media channels.
What Meltwater Does
Meltwater enables users to monitor and analyze conversations about their brand, competitors, and industry trends from a vast array of sources, including:
- Over 270,000 news sources globally.
- More than 15 different social media channels, podcasts, broadcasts, and print media.
Key Features and Functionality
Media Monitoring
- Keyword Targeting: Monitor unlimited keywords across all channels to track mentions of your brand, competitors, or specific topics.
- Custom Alerts: Receive real-time email alerts for important mentions.
- Media Channels: Covers print media (newspapers, magazines), online media (blogs, websites), broadcast media (television, radio), and social media.
Reporting and Dashboards
- Customizable Reports: Create custom reports and dashboards to benchmark against competitors and share insights with stakeholders.
- Report Exporting: Export results to Excel and other reporting formats.
- Earned Media Dashboards: Enhanced PR insight reports and earned media dashboards provide detailed analytics on media coverage.
Social Media Management
- Multi-Account Management: Manage dozens or hundreds of social media accounts from a single platform.
- Content Calendar: Schedule and organize social media posts across different profiles, ensuring the right format for each platform.
- Content Approval: Automate content approval processes with customizable workflows.
Analytics and Insights
- Sentiment Analysis: Uses AI to assess the sentiment of social media content based on keywords and phrases.
- Audience Insights: Provides in-depth insights on audience demographics, interests, and behaviors.
- Unified Enterprise Dashboard: Offers a 360-degree, real-time view of marketing performance across paid, earned media, earned social, and owned social channels.
Collaboration and Workflow
- Team Collaboration: Enhances team visibility and communication, allowing effective collaboration on social media campaigns.
- Approval Workflows: Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
- Workspaces: Allows assigning read-only access and custom categories to navigate relevant materials efficiently.
Additional Features
- Influencer Identification and Collaboration: Helps identify influencers and collaborate with them on marketing campaigns.
- User-Generated Content (UGC) Management: Schedule, publish, and optimize UGC, and manage content usage and ownership rights.
- Salesforce Integration: Integrates with Salesforce to enhance data synchronization and workflow efficiency.
Mobile and Accessibility
- Mobile App: Access content and dashboards on the Meltwater mobile app, ensuring real-time monitoring on the go.
Meltwater’s suite of tools is designed to streamline media monitoring, social media management, and analytics, helping businesses to amplify their brand presence, manage their reputation, and drive business results through data-driven insights.