What is Omnisend?
Omnisend is a comprehensive email marketing and automation platform specifically designed for ecommerce businesses. Founded in 2014 in Lithuania, initially under the name Soundest, Omnisend has evolved to serve over 50,000 ecommerce sites, offering a suite of tools tailored to enhance customer engagement, drive sales, and streamline marketing efforts.
Key Features and Functionality
Email Marketing and Campaigns
Omnisend allows users to create and manage email campaigns using a drag-and-drop email builder. This tool is equipped with a library of over 350 professional-quality email templates, mostly focused on ecommerce promotions, which can be customized with your own branding. The builder also includes advanced elements such as discount codes, scratch cards, and dynamic product recommendations.
Automation
Omnisend’s automation tools are a cornerstone of its platform. Users can set up automated workflows using pre-built templates for various use cases, including welcome series, abandoned cart reminders, order confirmations, and post-purchase follow-ups. These workflows can be customized with conditions, actions, and triggers to ensure the right message is sent to the right person at the right time. The automation editor is user-friendly, even for those without technical expertise, and integrates data from third-party sources like loyalty programs and shipment tracking services.
Omnichannel Marketing
Omnisend supports omnichannel marketing by allowing the integration of SMS, push notifications, and email campaigns into a single workflow. This enables businesses to engage customers across multiple channels, increasing the effectiveness of their marketing efforts. For example, a typical abandoned cart workflow might include an immediate web push notification, followed by an email with a product recommendation, and finally an SMS message with a limited-time offer.
Contact Segmentation
The platform offers highly flexible and precise contact segmentation using a Customer Lifecycle Map feature. This allows businesses to segment their audience based on behavior, campaign activity, and other criteria, ensuring that each customer receives relevant and personalized messages.
Ecommerce Integrations
Omnisend integrates seamlessly with major ecommerce platforms such as Shopify, BigCommerce, Magento, and WooCommerce. This integration enables the use of ecommerce data directly within Omnisend, allowing for the inclusion of product listings, product recommendations, and customer reviews in email campaigns.
Popups and Forms
To build and manage subscriber lists, Omnisend provides tools for creating popups, landing pages, embedded widgets, and multistep forms. These tools can be customized to fit your brand’s design and messaging. Additionally, interactive forms like the Wheel of Fortune can be used to gamify the customer journey and encourage contact information sharing.
Reporting and Analytics
Omnisend offers detailed reporting features that allow businesses to analyze the performance of their campaigns. Users can create bespoke reports, track key metrics such as email opens and SMS clicks, and compare the effectiveness of different marketing channels to make data-driven decisions.
Support and Pricing
Omnisend provides 24/7 customer support via live chat and email, with an average response time of 4 minutes. The platform offers three pricing plans: a Free plan with limited features, a Standard plan, and a Pro plan with advanced features like unlimited emails, additional SMS credits, and priority support. The Free plan is particularly useful for small businesses to get started with full functionality.
Conclusion
In summary, Omnisend is a powerful tool for ecommerce businesses, offering a range of features that facilitate personalized and automated marketing campaigns across multiple channels, while providing robust analytics and seamless integrations with major ecommerce platforms.