Product Overview of Post Planner
What is Post Planner?
Post Planner is a comprehensive social media management tool designed to simplify and streamline the process of managing multiple social media accounts. Created by Joshua Parkinson, a social media enthusiast, Post Planner aims to help businesses and individuals save time and effort in their social media marketing endeavors.
Key Features and Functionality
Effortless Scheduling
Post Planner allows users to schedule social media posts across various platforms, including Instagram, Facebook, Google, TikTok, LinkedIn, Pinterest, and Twitter. Users can plan and schedule posts weeks or even months in advance, ensuring consistent and timely content publication. The tool also features a calendar view, making it easy to visualize and manage upcoming posts.
Content Discovery
The “Discover” feature is a powerful content curation tool that helps users find engaging content relevant to their target audience. It curates content from top sources in the industry, allows searches for trending topics and hashtags, and includes a rating system to predict content performance based on past engagements.
Content Creation and Design
Post Planner integrates with Canva, enabling users to create stunning visuals without needing graphic design skills. The platform also allows users to write, edit, and save drafts of their social media posts directly within the tool. Additionally, it offers a “Saved Texts” feature for frequently used texts like hashtag groups, CTAs, and signatures.
Analytics and Insights
Post Planner provides robust analytics to track the performance of scheduled posts. Users can see detailed metrics such as likes, shares, comments, and clicks, helping them understand what content resonates best with their audience. This data is crucial for refining social media strategies and improving engagement.
Collaboration
The tool facilitates seamless collaboration among team members. Users can work together on content creation, scheduling, and publishing, eliminating the need for confusing email threads or missed deadlines.
Post Categorization and Recycling
Post Planner’s post bucketing feature allows users to categorize posts into topic-based buckets, ensuring a variety of content is published. The tool can automatically rotate posts by bucket and recycle top-performing content at specified intervals, maximizing the reach and impact of evergreen content.
Bulk Scheduling and Automation
The “Bulk Scheduling” feature enables users to upload multiple posts at once via a CSV file, saving significant time. Additionally, Post Planner allows for the automation of social media publishing, including the ability to schedule retweets, quote tweets, and re-shared posts across different platforms.
Social Inbox and Customer Support
Post Planner includes a Social Inbox feature to manage conversations and comments from all connected accounts in one place. The platform also offers reliable customer support to help users navigate any issues or questions they may have.
Overall Benefits
Post Planner is designed to be a one-stop shop for social media management, combining scheduling, content discovery, design, analytics, and collaboration tools in a user-friendly package. By automating many of the tedious tasks associated with social media management, Post Planner helps users save time, streamline their workflow, and achieve better engagement and results.