Overview of Raven Tools
Raven Tools is a comprehensive, cloud-based software designed to streamline and enhance digital marketing efforts, particularly focusing on search engine optimization (SEO), social media management, and online advertising. It is tailored for use by media companies, agencies, freelancers, and in-house marketers.
Key Features and Functionality
1. SEO and Site Auditing
Raven Tools boasts a robust Site Auditor, which conducts an exhaustive technical analysis of your website. This feature identifies and reports on various issues such as missing alt text on images, broken internal and external links, duplicate content, and page load speed problems. This level of detail is invaluable for optimizing a site’s technical SEO.
2. Keyword Research and Analysis
The keyword research tool allows users to discover long-tail keyword variations, analyze keyword competition, and identify search volume trends. While it may not be as advanced as some dedicated keyword tools, it is sufficient for most SEO campaigns.
3. Competitor Research
Raven Tools enables users to compare their site with competitors in terms of total backlinks, Citation Flow, Trust Flow, Moz Domain Authority, average PageSpeed, and social shares. This feature helps users gain insights into their competitive landscape.
4. Backlink Analysis and Link Building
The Backlinks Explorer feature, powered by data from Majestic SEO, provides a comprehensive link analysis. This tool helps in managing link building efforts and offers valuable insights into backlink profiles.
5. Rank Tracking
Raven Tools includes a rank tracking feature that supports multiple search engines, including Google, Bing, Yahoo, and Baidu. This is particularly useful for businesses targeting international markets or focusing on search engines beyond Google.
6. Search and Social Analytics
The software integrates with Google Search Console and Google Analytics, allowing users to track search performance and organic traffic changes within a single dashboard. It also includes social track reporting to monitor social media conversations and engagement.
7. Campaign Management and Reporting
Raven Tools facilitates the creation and management of ad campaigns, as well as the production of sophisticated campaign reports. It also supports email marketing, customer segmentation, and lead generation, making it a holistic marketing tool.
8. Semantic Analyzer
Using IBM Watson technology, the Semantic Analyzer provides AI-powered content insights by uncovering semantic relationships and topic clusters from competitor content. This feature helps in identifying new content opportunities.
9. Social Media Management
The tool includes real-time social stream capabilities, allowing users to observe and contribute to social conversations rapidly. It notifies users when their brand or keywords are mentioned across various social platforms.
10. Integration and Collaboration
Raven Tools integrates with several other SEO tools like SEOmoz, Majestic SEO, and SEMRush, and also supports integration with email accounts, social media accounts, and ad campaigns. It enables strong coordination between team members, making it a valuable tool for collaborative marketing efforts.
Pricing and Support
Raven Tools offers a free trial for 14 days and various pricing plans, including the Start version at $109 per month, the Grow version at $199 per month, the Thrive version at $299 per month, and the Lead version at $479 per month. Support is available via email and training support.
In summary, Raven Tools is a powerful and feature-rich platform that simplifies digital marketing by providing actionable insights and tools for SEO auditing, keyword research, competitor analysis, link building, and campaign management, making it an essential tool for marketers and SEO professionals.