What is Sendinblue (Brevo)?
Sendinblue, now rebranded as Brevo, is a comprehensive digital marketing automation platform designed to help businesses grow by engaging their audiences effectively through multiple channels. Here’s a detailed overview of what Sendinblue does and its key features.
Core Functionality
Sendinblue is more than just an email marketing platform; it is an all-in-one solution that manages email marketing, SMS marketing, and marketing automation campaigns from a single interface. It aims to convert casual visitors into subscribers and subscribers into loyal customers by providing a personalized and multi-channel communication experience.
Key Features
Multi-Channel Marketing
Sendinblue allows you to create automated campaigns not only via email but also through SMS and WhatsApp, enabling you to reach your customers and leads through various channels.
Marketing Automation
The platform offers robust automation features that let you set up workflows based on specific triggers such as new subscriptions, website activity, form submissions, or purchasing behavior. These automated workflows can be customized using “if/then” conditions to ensure timely and relevant communications.
Segmentation and Personalization
Sendinblue provides advanced segmentation tools that allow you to categorize your contacts based on demographics, behavior, and other criteria. This enables you to send targeted and personalized messages, increasing the likelihood of engagement. You can personalize emails using dynamic content such as the recipient’s name, location, and purchase history.
Email Construction and Design
The platform features a user-friendly drag-and-drop email editor, allowing you to create and customize emails using pre-set templates or from scratch. Additionally, it offers A/B testing to optimize email subject lines and content.
Landing Pages and Forms
Sendinblue includes tools for creating landing pages from professional-looking templates or from scratch, as well as dynamic opt-in forms with Captcha verification and automatic data population. These tools help guide customers through your sales funnel and grow your email list.
Live Chat and CRM Integration
You can add a live chat feature to your website for real-time communication with visitors. The platform also integrates with CRM tools, enhancing your customer relationship management capabilities.
Analytics and Reporting
Sendinblue provides comprehensive analytics and reporting features, including email click-maps, Google Analytics integration, geo-tracking, and detailed metrics on campaign performance. This helps you monitor and optimize your marketing efforts.
Integrations
The platform offers a wide range of integrations with e-commerce tools like Shopify and WooCommerce, as well as analytics and CRM tools. It also features an open API for custom integrations and supports tools like Zapier and Google Analytics.
Deliverability
Sendinblue ensures high email deliverability rates, particularly with its enterprise solution, which guarantees 99% deliverability. The platform also offers features like DKIM authentication to help your emails reach the inbox safely.
Additional Highlights
- Transactional Emails: Sendinblue allows you to send transactional emails such as receipts, order confirmations, and password resets via SMTP.
- Bounce Management: The platform automatically manages soft and hard email bounces, ensuring your email list remains clean.
- Retargeting: It includes features for retargeting to increase conversions from warm leads.
In summary, Sendinblue (Brevo) is a powerful and versatile digital marketing platform that offers a wide array of features to help businesses automate, personalize, and optimize their marketing campaigns across multiple channels, making it an essential tool for enhancing customer engagement and driving sales.