Overview
Singular is a comprehensive marketing analytics and mobile attribution platform designed to help businesses optimize their marketing performance across all channels. Here’s an overview of what the product does and its key features:
What Singular Does
Singular is a robust platform that aggregates data from various marketing channels into a single, unified platform. This allows businesses to gain a complete view of their marketing performance, enabling them to make data-driven decisions to optimize campaigns, maximize ROI, and effectively allocate marketing budgets.
Key Features and Functionality
Mobile Attribution
Singular excels in mobile attribution, offering highly configurable settings for tracking user interactions across multiple channels and platforms. It supports multi-touch attribution, SKAdNetwork attribution for iOS, and cross-device attribution, ensuring accurate recording and analysis of every user interaction.
Marketing Analytics
The platform provides a robust analytics suite that integrates data from all marketing channels. It allows for deep analysis with customizable dashboards, enabling users to track key performance indicators (KPIs) such as ROI, cost-per-install (CPI), and customer acquisition cost (CAC). Singular’s data connectors integrate with various ad networks and platforms, ensuring comprehensive and accurate data capture.
Fraud Prevention
Singular includes a comprehensive fraud prevention suite that employs over 50 detection methods to identify and block fraudulent activity. This ensures that marketing data remains accurate and budgets are used effectively.
Creative Analytics
The platform offers advanced creative analytics, providing insights into the performance of different ad creatives across campaigns. This helps marketers optimize ad content by identifying which creatives drive the most engagement and conversions.
Cost Aggregation and ROI Reporting
Singular combines attribution data with cost aggregation, giving businesses a complete picture of their marketing performance. This integration provides granular insights into ROI at the source, campaign, creative, and keyword levels, enabling marketers to make informed decisions that drive incremental performance improvements.
Data Integration and Management
Singular integrates data from various sources, including ad networks, platforms, and other marketing channels, to provide a unified view of marketing performance. It automates data collection, standardizes data schemas, and ensures that data is accessible to all stakeholders. The platform also supports real-time reporting and customizable dashboards tailored to specific user needs.
Real-Time Reporting and Alerts
The platform offers real-time reporting capabilities, allowing marketers to track campaign performance and make adjustments promptly. It also includes automatic monitoring and notifications for significant changes in metrics, ensuring marketers stay informed and can respond quickly to data delays or other issues.
Predictive Analytics
Singular leverages advanced analytics and machine learning algorithms to generate actionable insights and predictive analytics. This enables marketers to forecast future performance and make proactive adjustments to their marketing strategies.
Customizable Dashboards and Reporting
Users can quickly create custom dimensions and build reporting dashboards with widgets tailored to their needs. The platform supports various data visualizations, including ad spend, creatives, cross-device attribution, and custom metrics.
Use Cases
Singular is ideal for:
- Enterprise Marketing Teams: To optimize cross-channel campaigns and maximize marketing ROI.
- App Developers: To track user acquisition and engagement across multiple platforms.
- Performance Marketers: To leverage fraud prevention and detailed cost reporting to enhance campaign performance and eliminate wasted spend.
Conclusion
In summary, Singular is a powerful tool for businesses seeking to enhance their marketing analytics and attribution capabilities. Its extensive features, including cross-platform attribution, fraud prevention, and granular ROI reporting, empower marketers to make informed decisions that drive growth and optimize marketing efforts.