Product Overview of MNTN (Formerly SteelHouse)
MNTN, previously known as SteelHouse, is a leading advertising software company that specializes in helping brands drive measurable conversions, revenue, and site visits through the power of television, particularly in the realm of Connected TV (CTV).
What MNTN Does
MNTN designs and provides advertising software that enables brands to target specific audiences with relevant and personalized advertisements on both traditional broadcast TV and streaming services. This is achieved through advanced data and technology solutions that facilitate programmatic advertising and addressable TV targeting.
Key Features and Functionality
Connected TV Advertising
MNTN’s platform is optimized for CTV, allowing brands to reach their audiences on various streaming devices and services. This includes the ability to target specific demographics, interests, and behaviors, ensuring that ads are seen by the most relevant viewers.
Creative Solutions
MNTN offers robust creative solutions to help brands produce high-performance CTV ads. This includes:
- QuickFrame Partnership: Collaboration with QuickFrame, a premier video creator marketplace, to assist in all aspects of ad creation, from strategy to post-production.
- Creative-as-a-Subscription (CaaS): A program that provides advertisers with credits towards a menu of video creative services in exchange for a minimum media commitment. This allows brands to access a variety of creative options without additional costs.
Streamlined Ad Production
MNTN’s platform streamlines the ad production process, enabling brands to:
- Upload existing creative content or create new ads through various solutions.
- Optimize production processes for scalability and efficiency.
- Test multiple video variations quickly to enhance performance.
Performance Tracking and Optimization
The platform provides tools for tracking and optimizing ad performance, ensuring that brands can measure the effectiveness of their campaigns and make data-driven decisions to improve their ROI.
Integration and Scalability
MNTN’s solutions are designed to integrate seamlessly with existing marketing strategies and can scale to meet the needs of various campaigns. This includes the ability to produce and distribute ads across multiple platforms and audiences.
Additional Highlights
- Acquisition of Mountain.com: MNTN has acquired the domain Mountain.com to reinforce its brand identity, reflecting its growth and expansion in the CTV advertising space.
- Financial and Market Presence: Founded in 2009, MNTN has raised significant funding ($208.05 million as of the last update) and is recognized as a key player in the targeted marketing tech landscape.
In summary, MNTN’s advertising software is a comprehensive solution for brands looking to leverage the power of CTV to drive conversions, revenue, and engagement. Its robust creative solutions, streamlined ad production, and performance tracking capabilities make it a valuable tool in the modern advertising ecosystem.