What is Unbounce?
Unbounce is a comprehensive landing page builder and marketing platform designed to help marketers and businesses create high-converting landing pages, popups, and sticky bars without the need for extensive technical expertise. Founded in 2009, Unbounce aims to streamline the process of building and optimizing marketing campaigns.
Key Features and Functionality
Landing Page Builder
Unbounce features a user-friendly drag-and-drop builder that allows users to create landing pages quickly and easily. The platform offers over 100 high-converting templates that can be customized to match your brand’s look and feel. Users can choose between the Classic Builder and the Smart Builder, which leverages AI to simplify the creation process.
AI-Powered Tools
Unbounce includes several AI-powered features:
- Smart Traffic: This feature uses AI to direct visitors to the landing page variant that is most likely to convert them, resulting in an average of 30% more conversions.
- AI Copywriting: This tool generates, remixes, and expands content for various campaign needs, such as ads, emails, and meta descriptions, in seconds.
Optimization and Testing
Unbounce provides robust tools for optimizing and testing landing pages:
- A/B Testing: Users can perform split tests to determine which landing page variants perform best.
- Dynamic Text Replacement: This feature allows you to swap out text to match your visitor’s search terms, making the content more relevant and increasing the chance of conversion.
Popups and Sticky Bars
Unbounce enables the creation of popups and sticky bars to capture leads, make announcements, or offer promotions. These can be set up to appear at specific times, such as when a visitor is about to leave the page.
Integrations and Customization
The platform supports a wide range of integrations with other marketing tools like AWeber, HubSpot, Zapier, and Google Analytics. Users can also add custom scripts, pixels, and code to enhance their landing pages. The Script Manager allows for universal application of custom scripts across multiple landing pages.
Mobile Optimization
Unbounce allows for the creation of custom mobile pages that can be tailored differently from desktop versions to optimize for conversions on mobile devices.
Analytics and Support
The platform offers real-time analytics and advanced targeting and scheduling features. It also provides hands-on customer support via phone, email, and live chat, along with comprehensive account management tools for agencies and large teams.
Additional Features
Other notable features include:
- Direct Domain Publishing: Publish landing pages to any custom domain or URL.
- Free Unsplash Images: Access over 850,000 professional-grade images.
- Lead Notifications: Send real-time email notifications for new leads.
- Compliance with Data Privacy Regulations: Unbounce complies with GDPR, CCPA/CPRA, CASL, and PCI-DSS.
Pricing and Plans
Unbounce offers various pricing plans, including a free 14-day trial. The plans include:
- Essential: $74/month (billed annually)
- Premium: $112/month (billed annually)
- Custom: For larger organizations, with custom pricing available upon request. All plans include unlimited pages, popups, sticky bars, and AI copywriting, among other features.
In summary, Unbounce is a powerful tool for marketers that simplifies the creation, optimization, and conversion of landing pages, popups, and sticky bars, leveraging AI and extensive customization options to drive better campaign results.