What WordStream Does
WordStream is a cloud-based platform that enables businesses to manage and optimize their paid search and social media advertising campaigns from a single dashboard. It is tailored to improve online advertising efforts, drive more traffic, and generate leads for websites.
Key Features and Functionality
Campaign Management and Optimization
WordStream’s flagship product, the WordStream Advisor, allows users to manage Google AdWords, Bing Ads, and Facebook Ads campaigns all from one interface. This includes pay-per-click (PPC) search engine marketing campaign management and optimization, ensuring that campaigns are both high-performing and cost-efficient.
Keyword Research and Analysis
The platform offers robust keyword research and suggestion tools. Users can uncover valuable keywords for their content using the free keyword tool, which provides data such as estimated CPC, search volume, and industry-specific insights. Additionally, tools like Query Stream help discover new keyword opportunities by analyzing search terms reports to find queries with high conversion rates or click-through rates.
Ad Creation and Testing
WordStream includes tools for creating and testing ad copy. The PPC ad text creation/editor tools suggest relevant advertising copy that is likely to attract clicks. The platform also features the 20-Minute Work Week tool, which helps users complete key optimizations quickly and efficiently.
Analytics and Tracking
The platform provides analytics and tracking tools that offer insights into keyword performance, campaign metrics, and overall ad effectiveness. This includes website grading, Google Ads grading, and Facebook Ads grading, which analyze various metrics such as site speed, mobile-friendliness, backlinks, and ad performance to provide actionable recommendations for improvement.
Smart Ads Creator
WordStream offers a smart ads creator that allows users to design eye-catching ads without needing professional help. By entering a website URL, users can generate ads that are optimized for their campaigns.
Website and SEO Optimization
The platform includes a free website grader that assesses a website’s performance based on metrics like site speed, mobile-friendliness, and SEO. It also provides recommendations to enhance on-page, off-page, and technical SEO, ensuring the website is optimized for better search engine rankings.
Expert Services
For businesses that prefer to outsource their marketing efforts, WordStream offers services from experienced growth strategists who have managed over 300,000 accounts. These experts can help with setting up websites, managing SEO, and optimizing overall digital marketing strategies.
In summary, WordStream is a powerful tool for businesses looking to streamline and optimize their digital marketing campaigns. Its suite of features, from keyword research and ad creation to comprehensive analytics and expert services, makes it an invaluable resource for enhancing online advertising effectiveness.