Overview of Amperity
Amperity is a comprehensive enterprise Customer Data Platform (CDP) designed to help brands transform raw customer data into strategic business assets with unprecedented speed and accuracy. Here’s a detailed look at what Amperity does and its key features:
Core Functionality
Amperity’s primary goal is to unify and unlock customer data, enabling brands to make intelligent business decisions, personalize communications, and understand and retain their best customers. The platform addresses the full spectrum of customer data challenges, from identity resolution to assembling and accessing a complete customer 360 view in real-time, and activating customer intelligence.
Key Products and Features
AmpID: AI-Powered Customer Identity Management
- AmpID uses multi-patented AI to resolve customer identities on a daily basis, connecting data from various sources such as daily transactions, digital interactions, and historical datasets. It provides individual customer identity, householding, anonymous to known linking, data hygiene, and standardization. This ensures a universal and stable identity for the entire business, connecting teams, systems, and channels for a consistent view of the customer.
Amp360: The Modern Customer 360
- Amp360 offers a simple and easy data aggregation system without the need for ETL (Extract, Transform, Load) or schema mapping. It provides real-time access to customer data, multiple flexible databases, and hundreds of instant and custom attributes. This solution enables brands to build a holistic view of their customers, refreshed daily, and syndicate these profiles across the enterprise for advanced analytics, direct mail, marketing personalization, and more.
AmpIQ: Customer Intelligence and Activation Hub
- AmpIQ is the hub for customer intelligence and activation. It provides predictive customer and product metrics, insights, business planning by customer and channel, ready-to-activate segments, and predictive models. Additionally, it offers customer and campaign performance measurement and testing, enabling brands to turn customer intelligence into personalized customer experiences.
Data Ingestion and Processing
- Amperity ingests raw data from all disconnected sources in its native format, without requiring schema mapping, connectors, or data transformations. This data is processed using machine learning to resolve identities and build complete customer views.
Custom Attributes and Segmentation
- The platform allows for the creation of custom attributes, segments, and tables tailored to any system or use case. This flexibility enables brands to adapt their data models as new use cases arise, supporting rapid iteration and enterprise-scale operations.
Real-Time Capabilities
- Amperity offers real-time capabilities through features such as Event Routing, Streaming Ingest API, and Profile API. These features enable the routing of behavioral events to downstream destinations, low-latency data streaming, and the retrieval of specific data points or attributes about users.
Security and Maintenance
- The platform includes 24/7 monitoring and alerts for all ingest and egress feeds, along with built-in change management capabilities. This ensures safe and easy maintenance while running business as usual, reducing latency and improving data accuracy.
Benefits
- Amperity helps brands achieve true customer-centricity by providing a unified and connected customer 360 view. It slashes latency, corrects lifecycle status for customers, and enables the right engagement actions. The platform also automates comprehensive customer data integration into data lakes and marketing systems, fostering trust and adoption in identity data.
In summary, Amperity is a powerful CDP that leverages AI, machine learning, and intelligent automation to transform customer data into actionable insights and personalized customer experiences, making it an invaluable tool for IT, analytics, and marketing leaders in enterprise consumer brands.