Brandwatch Overview
Brandwatch is a comprehensive digital consumer intelligence platform designed to help businesses understand their consumers, brands, and markets through advanced social media monitoring, analytics, and management tools.
Key Functionality
Social Media Monitoring and Listening
Brandwatch monitors over 100 million online sources, including social media platforms like YouTube, Facebook, Instagram, Twitter, Twitch, and TikTok, as well as other web sources such as Twitter, Tumblr, and Reddit. This allows businesses to track brand mentions, competitor activity, and industry trends in real-time and historically, with access to 1.7 trillion historical conversations dating back to 2010 and 501 million new conversations added daily.
Advanced AI and Data Analysis
The platform leverages industry-leading AI, developed over 17 years, combining large language models with proprietary technology. This AI, embodied in the AI assistant Iris, turns vast amounts of data into human-readable insights instantly. It includes features such as sentiment analysis, image analysis to uncover objects, scenes, actions, and logos, and machine learning classifiers to segment data according to specific needs.
Reports and Dashboards
Brandwatch offers highly customizable reports and dashboards that can be exported in various formats. Users can create scalable reports, track performance metrics, and analyze social activity through live visualizations. The platform also supports advanced data filtering and the ability to overlay custom audiences for deeper insights.
Competitor and Market Analysis
The platform provides robust competitor analysis tools, allowing businesses to compare their social data with that of their competitors. This includes follower analysis, post performance tracking, and trend analysis to help benchmark progress and identify market opportunities.
Influencer Marketing
With Brandwatch Influence (formerly Paladin), businesses can explore and analyze a database of over 30 million influencers, manage and measure influencer campaigns, and integrate with premier social media platforms and Shopify.
Social Media Management
Brandwatch offers tools for managing all content from a single calendar, scheduling and monitoring posts across all networks, channels, and regions. This includes features for tracking the success of paid advertising initiatives and measuring campaign performance.
Alerts and Notifications
The platform provides automated alerts and notifications for important metrics, which can be sent via email, text message, or in-app notifications. This ensures that key stakeholders are always informed about critical changes or trends.
Data Storytelling and Sharing
Brandwatch enables users to create compelling data stories using over 50 live visualizations. Insights can be shared instantly via Excel, PPT, PDF, or through the Brandwatch API. The Vizia tool allows for embedding live data into any screen across the organization and tracking engagement with these reports.
Additional Features
Consumer Research
The platform is built on consumer research, helping businesses understand their consumers, brands, and markets. Add-on apps like Reviews and Vizia provide enhanced functionality for specific use cases, such as understanding product reviews and embedding data into business operations.
Integration and Accessibility
Following the merger with Falcon.io in May 2022, Brandwatch integrated additional social media management tools, making it a valuable resource for brands of all sizes. The interface is user-friendly, with extensive descriptions to facilitate easy onboarding and use.
In summary, Brandwatch is a powerful tool for businesses seeking to enhance their social media strategies, understand consumer behavior, and stay ahead of competitors through advanced AI-driven insights and comprehensive data analysis.