Piano Overview
Piano is a comprehensive platform designed to help businesses harness and utilize their data to create personalized, engaging, and profitable digital experiences. Here’s an overview of what the product does and its key features:
Platform Overview
The Piano platform is composed of four integrated products: Analytics, Activation, Audience, and Amplifier. These components work together to capture, analyze, and act on large volumes of data, enabling businesses to build strong commercial relationships with their users.
Key Components
Analytics
Piano Analytics is a powerful data harvesting and analysis toolset. It stands out in compliance-critical environments and offers unique capabilities and datasets. Key features include:
- Fully-customized reporting and measurement
- Strict data privacy standards
- Rich visualizations and a simple, user-friendly interface
- White-glove support
- Integration with Snowflake for storing and analyzing data
- Award-winning query building system and flexible visualization through Workspaces
Activation
Piano Activation includes two main tools:
- Composer: The world’s most widely-deployed experience rules engine, which allows for the orchestration of user experiences.
- VX: A subscription commerce platform that facilitates the management of subscriptions and other commercial interactions.
Audience
This is a real-time customer data management system (CDP/DMP) that enables sophisticated segmentation of both known and anonymous users. It allows for the output of customer segments to both Piano applications and external systems, enhancing targeting and analysis capabilities.
Amplifier
The Amplifier suite focuses on audience development through various channels, including:
- Organic and paid social media campaign management
- Newsletters and push notifications
- Content merchandising to drive traffic to owned-and-operated digital properties
Key Features and Functionality
Data Capture and Synthesis
Piano captures massive amounts of behavioral event data through JavaScript tags and server-side APIs. This data is available in real-time, is not sampled, and includes an unlimited number of custom events and properties within a flexible data model. The platform also enriches this data with proprietary information from Piano’s applications and custom tracking.
Segmentation and Targeting
The platform allows for real-time segmentation and targeting. Users can create segments in Piano Audience and target these segments with on-site experiences in Piano Activation, acquire lookalikes through Piano Amplifier, and report on them in Piano Analytics. Segments are exportable to third-party systems and tools.
Integration and Agility
Piano’s architecture is designed for agility and integration. It uses Snowflake and a proprietary CX Engine to provide real-time data synchronization, enabling fast analytics reporting and segmentation speeds. The platform supports various data ingestion and export methods, including webhooks, real-time customer segment exports, and third-party identifier syncs.
Personalization and Automation
The platform empowers businesses to create customized digital experiences and automate user interactions. It includes AI-driven recommendations and the ability to surface the right offers to drive specific actions. This helps in building onsite engagement and fueling digital experiences that convert users.
Compliance and Environmental Impact
Piano Analytics adheres to strict data privacy standards and offers features like Eco Mode, which can reduce the carbon footprint of queries by more than 50%. This aligns with clients’ data minimization strategies to ensure a light environmental impact.
Overall Benefits
Piano unifies data from various functions within an organization, making it available for real-time analysis. This alignment helps teams access accurate and relevant data, enhancing their ability to orchestrate, measure, and optimize the entire customer journey. The platform’s ease of use, elegant interface, and expert-led services make it a powerful tool for businesses aiming to enhance their digital engagement and commerce strategies.