Overview of Publer
Publer is a comprehensive social media management tool designed to streamline the process of managing multiple social media accounts, making it an essential asset for digital marketers, businesses, and agencies.
Key Functions
- Social Media Scheduling: Publer allows users to schedule posts across multiple social media platforms, including Facebook, Twitter, LinkedIn, Instagram, and Google My Business. You can schedule up to 500 posts at once using bulk scheduling options, such as multi-post creators, bulk media uploaders, CSV files, or RSS feeds.
- Auto-Scheduling and Post Customization: The tool features auto-scheduling, where you can define a posting schedule and let Publer handle the posting for you. It also enables customization of posts based on the specific social network, allowing you to tailor content to each platform’s unique requirements.
Advanced Features
- Post Recycling and Automation: Publer offers the ability to automatically recycle posts after a certain period, ensuring your content remains fresh and engaging without additional effort. You can also set rules for your posts, such as including specific media or text formats for different networks.
- Analytics and Insights: The tool provides detailed analytics and insights into post performance, helping users make data-driven decisions to enhance their social media strategy. Analytics reports can be customized, and the tool suggests the best times for scheduling posts using AI.
- Note: Analytics are only available in the Business plan and not in the free version.
- Media and Content Tools: Publer includes a built-in photo editor, integration with Canva for designing illustrations, and the ability to upload photos from various external sources like Drive, OneDrive, Dropbox, or Unsplash. It also supports creating Link in Bio pages for Instagram accounts.
- Collaboration and Team Management: The platform offers robust collaboration tools, allowing teams to work together seamlessly. Features include role-based permissions, approval workflows, and real-time updates. You can create additional workspaces and manage your team’s workflow efficiently.
- Content Curation and Recommendations: Publer helps in curating content from various sources and provides recommendations for popular or trending articles when you need ideas for your social media posts.
- Twitter-Specific Features: You can schedule Twitter threads using follow-up comments, and the tool supports managing all your Twitter accounts, including auto-sharing posts across different accounts.
- Additional Functionalities:
- Automatically watermark photos and add signatures to posts.
- Auto-share posts to other social accounts.
- Automatically delete posts after a specified time.
- Use shortcodes for frequently used data like hashtags, phone numbers, and addresses.
- Organize social accounts into groups for a smoother workflow.
Plans and Accessibility
Publer offers various plans, including a free version that allows you to connect and schedule posts for up to 3 social accounts, though with limited features and a 24-hour post history. The Professional and Business plans provide more extensive features, including unlimited post scheduling, eternal post history, and advanced analytics. The Professional plan is particularly popular, offering a 7-day free trial and discounts for yearly payments.
In summary, Publer is a powerful tool that consolidates social media management into a single, user-friendly platform, offering advanced scheduling, analytics, collaboration, and content customization features to help users optimize their social media presence and engagement.