Product Overview of ThinkAnalytics
ThinkAnalytics is a leading provider of content discovery and viewer analytics solutions, designed to enhance the viewing experience for users of video service providers, studios, broadcasters, and media companies. Here’s a detailed look at what the product does and its key features and functionality.
Core Functionality
ThinkAnalytics’ flagship platform, Think360, is an AI/ML-based solution that focuses on personalized content discovery, viewer insights, and targeted advertising. This platform enables media and entertainment companies to deliver highly personalized experiences to their customers, resulting in increased viewer engagement, loyalty, and Average Revenue Per User (ARPU).
Key Features
Personalized Content Discovery
- Think360 uses advanced AI and machine learning to provide personalized content recommendations tailored to individual users. This is further enhanced by the integration of generative AI capabilities, making recommendations feel more natural and personal.
Viewer Insights
- The platform offers comprehensive viewer insights, including audience behavior, content intelligence, and user experience effectiveness. This helps businesses understand their audience better and make data-driven decisions to improve their offerings.
Metadata Enrichment
- ThinkAnalytics enriches metadata with over 40,000 tags, which not only describe the subjects of content but also why viewers connect with it. This enhances the relevance and resonance of content recommendations and advertising campaigns.
Targeted Advertising
- ThinkAdvertising leverages first-party viewing data to generate and activate targeted audience segments at scale. It enables cross-media audience segments, advanced addressability, and real-time processing of viewer data to increase ad revenue and effectiveness.
Contextual Advertising
- ThinkContextualAI provides contextual targeting capabilities that allow advertisers to reach high-value segments without using personal data, ensuring compliance with global privacy standards. This feature strengthens the impact of advertising campaigns while maintaining audience trust.
User Experience Management
- ThinkUX is a unified engine that allows business owners to manage, modify, and add APIs and use cases to enable powerful new user experiences. It supports rapid prototyping, A/B testing, and quick deployment of new use cases, all through a user-friendly interface.
Churn Detection and Analysis
- Think360 includes features for churn detection and analysis, helping providers identify and mitigate factors that lead to subscriber churn, thereby improving customer retention.
Hyper-Targeted Advertising
- The platform optimizes ad inventory by enabling brands and advertisers to run impactful hyper-targeted campaigns across broadcast and streamed TV, enhancing the value of the ad inventory.
Technical and Operational Highlights
- Scalability: ThinkAnalytics serves over 80 service providers, reaching approximately 450 million subscribers in 43 languages, with 7 billion recommendations per day.
- Infrastructure: The platform runs on Amazon Web Services (AWS), utilizing Amazon Bedrock for generative AI applications, which provides a serverless experience and cost-effective scalability.
- Real-Time Processing: ThinkAdvertising processes real-time data, providing the most up-to-date and accurate audience data reflecting real-time viewership behaviors and predicting purchase intentions.
Benefits
- Increased Engagement: Personalized content recommendations and targeted advertising lead to higher viewer engagement and satisfaction.
- Revenue Enhancement: By delivering more relevant content and ads, ThinkAnalytics helps media companies increase their revenue and ARPU.
- Compliance and Privacy: The platform ensures compliance with global privacy standards, maintaining audience trust while improving campaign performance.
In summary, ThinkAnalytics offers a comprehensive suite of tools that empower media and entertainment companies to deliver personalized, engaging, and revenue-enhancing experiences to their viewers, while ensuring data privacy and compliance.