Feature.fm is a comprehensive marketing and advertising platform specifically designed for music industry professionals, including artists, labels, and music marketers. Here’s an overview of what the product does and its key features:
What Feature.fm Does
Feature.fm is an industry-leading platform that helps artists and music professionals streamline their marketing efforts, engage with their fan base, and drive their music careers forward. It integrates a variety of tools and services under one roof, allowing users to manage fan engagement, campaign performance, and overall music business operations efficiently.Key Features and Functionality
Fan Engagement and Management
- Pre-Saves: Feature.fm allows fans to pre-save upcoming music releases, with a unique feature called “Local Release Pre-Save” that customizes the pre-save experience based on each listener’s local time zone, ensuring fans can stream the music as soon as it is available in their area.
- Music Smart Links: Users can share their music across multiple platforms with a single link, giving fans the flexibility to stream on their preferred services.
- Artist Bio Links: Centralize online presence with a customizable link in bio that connects fans to music, merchandise, content, and more.
Campaigns and Contests
- Contests, Unlocks & Gates: Create contests and incentives where fans earn points for taking specified actions such as following on Spotify, Apple Music, YouTube, or SoundCloud. Fans can also refer others to gain extra entries.
- Tour & Events Pages: Dedicated pages for live performances that make ticket purchases seamless.
Analytics and Performance Insights
- Performance Insights: Track the performance of campaigns with detailed analytics, including how fans are engaging with the content, which marketing channels are most effective, and other key metrics.
Advertising and Promotion
- Self-Serve Ads: Advertise to new and existing audiences on social channels like Facebook and Instagram, popular music websites, or use the “Sponsored Song” ad unit available in Audiomack. This feature allows artists to promote their songs inside music streaming services as an alternative to traditional audio ads.
Email and Fan Base Management
- Fan Email Collection and Notifications: Capture fan emails to send updates, release notifications, and directly reach dedicated supporters.
Additional Tools
- Podcast Links: Expand reach with links that let fans easily subscribe and tune into podcast episodes.
- Gated Unlocks: Reward fan engagement with exclusive content or contests that deepen their connection to the artist.