Product Overview of Playlist Push
What is Playlist Push?
Playlist Push is a music promotion platform designed to connect artists with influential Spotify playlist curators, significantly enhancing the visibility and reach of their music. This platform leverages a vast network of curated playlists to help artists gain exposure to millions of potential listeners.
Key Features and Functionality
Artist-Curator Connection
Playlist Push allows artists to submit their tracks to a targeted group of curators who have been manually verified and continuously monitored for authenticity. This ensures that the music is sent to curators whose playlists align with the artist’s genre and style, increasing the chances of placement.
Campaign Process
To use Playlist Push, artists apply for a campaign by providing basic information about their music, such as the country of residence and the language of the music. Once accepted, they set up their campaign by identifying similar artists whose genres and styles match their own. This information is used to hyper-target relevant playlists within the Playlist Push network.
Real-Time Tracking and Reporting
The platform offers a comprehensive dashboard where artists can track their campaign performance in real-time. This includes monitoring stream counts, monthly listeners, and receiving updates on curator reviews and playlist additions. At the end of the campaign, artists receive a detailed report outlining the performance metrics of their music.
Curator Vetting and Compensation
Playlist Push maintains a strict vetting process for curators, ensuring that only high-quality and authentic playlists are included in their network. Curators are compensated based on the size of their listenership, with payments ranging from $1.50 to $15 per song, reflecting the importance of maintaining active and relevant playlists.
Scalable Campaigns
Campaigns on Playlist Push run for two weeks and can be scaled from submitting to a minimum of 20 curators up to 900 curators with a single click. This flexibility allows artists to tailor their campaigns according to their budget and goals. The minimum campaign cost starts at $285.
Submission Limits
To prevent curator overload, Playlist Push caps submissions to 8 per day per curator, which increases the likelihood of track placement compared to other platforms that do not have such limits.
Network Size and Reach
With almost 1,500 Spotify curators and a combined potential reach of over 23 million listeners, Playlist Push offers a significant opportunity for artists to expand their audience. The platform has successfully run over 5,500 campaigns, helping more than 9,400 artists reach millions of listeners.
Additional Benefits
- Affiliate Program: Playlist Push also operates a dual-functioning affiliate program that allows users to earn money by referring new artists or curators to the platform.
- Hyper-Targeting: The platform uses “Playlist DNA” to match songs with the most relevant curators, ensuring that music is sent to playlists where it has the highest chance of success.
In summary, Playlist Push is a powerful tool for artists seeking to elevate their music on Spotify by leveraging a network of influential curators, providing real-time tracking and reporting, and ensuring targeted and efficient music promotion.