Show.co - Short Review

Music Tools

Show.co is a comprehensive music marketing platform designed to help artists, labels, and music industry professionals grow their audience, increase engagement, and drive various marketing goals. Here’s an overview of what the product does and its key features:

What Show.co Does

Show.co enables users to convert casual fans into dedicated followers, email subscribers, and loyal supporters across multiple platforms, including Spotify, YouTube, SoundCloud, and more. The platform is tailored to help artists and music marketers promote their music, videos, tours, and merchandise effectively.



Key Features and Functionality



Campaign Creation and Management

  • Show.co allows users to create and launch various types of campaigns, such as Spotify pre-save campaigns, video premieres, and contests or giveaways. These campaigns can be designed to drive specific actions from fans, such as pre-saving a track on Spotify or following the artist on social media.


Social Unlock

  • One of the standout features is the “Social Unlock” tool, which enables artists to create a call to action where fans receive exclusive content (like videos, tracks, or playlists) in exchange for performing a specific task, such as following the artist on Spotify or YouTube.


Audio Ads

  • The platform offers affordable audio ads that can be run on major music platforms like Spotify and iHeart Radio. These ads help increase streams, sell concert tickets, and promote merchandise.


Landing Pages and Widgets

  • Users can create attractive landing pages and socially-optimized widgets that direct fans to take specific actions. These tools are highly customizable and can be used to offer exclusive content, run contests, or build an email list.


Integration with Major Platforms

  • Show.co integrates seamlessly with platforms like Spotify, YouTube, and SoundCloud, allowing artists to boost their streams, video views, and social followings. It also integrates with music distribution services like Soundrop and CD Baby, providing additional benefits for users of these services.


Targeted Advertising

  • The platform allows for targeted banner ads on top music websites such as Rolling Stone and Billboard, helping artists reach a broader audience of music fans.


Data Ownership

  • Show.co helps artists own their data by capturing email addresses and other fan information when fans engage with campaigns, such as pre-saving music on Spotify.


Ease of Use

  • The Ad Builder tool and campaign creation process are designed to be user-friendly, making it easy for artists and marketers to set up and launch effective marketing campaigns without extensive technical knowledge.

In summary, Show.co is a powerful tool for music marketing that offers a range of features to help artists grow their audience, increase engagement, and achieve their marketing goals through targeted campaigns, social unlocks, audio ads, and integrated platform support.

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