Gatherly is a comprehensive virtual event platform designed to facilitate engaging and interactive online events. Here’s an overview of what the product does and its key features:
Purpose and Design
Gatherly is tailored for hosting online events, distinguishing itself from traditional video conferencing platforms that are often geared towards lectures and meetings. It creates a virtual environment that mimics real-life interactions, allowing participants to seamlessly transition between one-on-one conversations, smaller group discussions, and larger gatherings.
Key Features
Virtual Event Environment
- Networking Area: Attendees can navigate a spatial environment that simulates real-life interactions, reducing the friction of starting and joining conversations.
- Virtual Conference Center: Includes features such as plenary rooms, breakout rooms, and networking areas to accommodate various event needs.
Networking and Engagement
- 1:1 and Group Networking: Participants can engage in one-on-one and group conversations. The platform allows for private conversations with just one click, ensuring confidentiality when needed.
- Text and Video Chat: Gatherly includes both text and video chat functionalities, enabling attendees to communicate in various formats. It also features a Zoom-gallery-style video chat display, where all participants in a huddle are visible, even as the group size increases.
Customization and Branding
- Branding & Customization: Events can be customized with unique brand colors, logos, and banner images. The platform offers a library of map templates or the option to create a bespoke space for the event.
Event Management
- Event Registration and Itinerary: Gatherly provides a fully customizable landing page for event registration, along with a built-in itinerary to clearly communicate the event schedule. Attendees are notified when activities are about to begin.
- Live Content and Sessions: Supports professional live streaming, both live and pre-recorded sessions, and multi-track streams or sessions.
Sponsorship and Revenue Generation
- Exhibition and Sponsorship Features: The platform includes tools for exhibition and sponsorship, allowing for a storefront to be embedded directly within the event. This facilitates engagement with clients, stakeholders, and media representatives.
Analytics and Reporting
- Engagement Analytics: Gatherly offers detailed analytics to visualize traffic over time, compare turnouts among different booths, and understand engagement patterns. It also collects individual data from attendees, such as name and email, to analyze event engagement.
- Event Reporting: Provides pre-defined reports to help organizers understand attendance, engagement, and other key metrics.
Security and Support
- Security and Transactions: Ensures secure transactions and data handling.
- Customer Support: Events are facilitated by a designated event manager, and the platform offers robust customer support services.
In summary, Gatherly is a versatile and user-friendly platform that caters to the diverse needs of online event organizers, offering a range of features to enhance engagement, networking, and overall event experience.