Overview of Cision Communications Cloud
Cision Communications Cloud is a comprehensive social media management and communications platform designed to empower marketers, PR companies, and organizations of all sizes to streamline and enhance their communication strategies. This platform integrates various tools and features to help users monitor, engage, and measure their communications efforts across multiple channels.
Key Features
Media and Social Listening
Cision Communications Cloud allows users to monitor a vast array of media channels, including over 2 million daily news stories, 20,000 print publications, 50,000 hours of broadcasts, and millions of online websites, news, forums, and blogs. This social listening capability, powered by Brandwatch, provides real-time insights into what consumers are saying about the brand, products, and services, enabling timely and informed decision-making.
Influencer and Media Relationship Management
The platform features a vetted global database of over 1.6 million media contacts, outlets, and editorial opportunities, and access to more than 300,000 digital influencers. This allows users to identify, connect, and build strategic relationships with key journalists and influencers who can amplify their brand message.
Content and Earned Media Strategy
Cision Communications Cloud helps organizations design and execute effective content and earned media strategies. Users can create compelling content that reflects their brand, attract industry experts and influencers, and leverage Cision’s team of industry experts for strategy and best practices. The platform also enables the creation of a holistic multi-channel content strategy and a comprehensive content calendar to amplify social media and marketing results.
Multi-Channel Engagement
The platform supports multi-channel promotions across owned, earned, and paid media channels. Users can execute coordinated programs from a central location, utilizing an extensive media distribution network powered by PR Newswire. This network includes over 300,000 distribution points in more than 170 countries and 40 languages, enhancing content visibility and reach.
Analytics and Reporting
Cision Communications Cloud provides intuitive reporting tools that help users demonstrate the ROI of their communications efforts. The platform integrates advanced analytics and monitoring capabilities from TrendKite, allowing for intelligent and interactive reporting. This enables users to showcase the impact of their work to stakeholders and improve future campaign success.
Campaign Execution and Measurement
The platform combines the power of earned, paid, and owned channels in one unified platform, allowing for the execution of integrated communications strategies. Users can measure the effectiveness of their campaigns in real-time, leveraging data science and advanced analytics to drive customer behavior and align communications strategies with business objectives.
Functionality
- Identify and Connect with Influencers: Find and engage with journalists, influencers, and brand advocates who resonate with your brand.
- Build Relationships: Streamline relationships with media contacts to boost your message.
- Monitor Conversations: Use in-depth news monitoring and social listening to understand what is being said about your brand and competitors.
- Showcase ROI: Create and share reports to demonstrate the impact of your communications efforts.
- Real-Time Insights: Receive instant alerts on shifts in your brand’s online presence, enabling quick responses to maintain brand reputation.
In summary, Cision Communications Cloud is a powerful tool that centralizes and enhances communications efforts, providing users with the insights, connections, and analytics needed to develop and execute highly effective communication strategies.