Product Overview of Factmata
Factmata is an advanced AI-driven platform designed to combat misinformation, disinformation, and harmful content online. The platform is part of Cision’s comprehensive communications suite, following its acquisition in November 2022.
What Factmata Does
Factmata’s primary mission is to create a cleaner, safer, more representative, and more diverse internet by providing tools to identify, monitor, and mitigate harmful online content. This includes detecting and categorizing biased, hateful, or misleading information that can threaten brand reputations and societal stability.
Key Features and Functionality
1. AI-Powered Content Analysis
Factmata utilizes natural language processing (NLP) and machine learning algorithms to automatically detect and categorize online content. The platform assesses content in real-time, using data from across the internet to identify potential risks.
2. Signal-Based Trust Rating
The platform assigns a trust rating to content based on nine different signals, including toxicity, political bias, clickbait, hate speech, and other indicators of quality, safety, and credibility. This comprehensive rating system acts as a triage for deceptive content.
3. Narrative Monitoring
Factmata’s technology groups similar online opinions into ‘clusters,’ allowing users to track how narratives emerge, grow, and change over time. This feature helps brands and organizations identify and respond to risky narratives earlier and more reliably than human analysts alone.
4. Community Annotation and Expert Input
The platform leverages a dedicated annotation platform with input from over 2,000 experts, including journalists and researchers. This continuous training ensures the AI algorithm improves in accuracy and can handle new types of content effectively.
5. Real-Time Data and Dashboard
Users can monitor and analyze content through a single dashboard, providing real-time insights into online conversations. This enables proactive management of brand reputation and the ability to stay ahead of potential online risks.
6. API Integration
Factmata’s technology is available via an API, allowing users to submit any URL link from the internet and receive an assessment of the content based on the tracked signals. This integration facilitates seamless use across various applications.
7. Influencer Identification
The platform identifies key influencers driving online conversations, helping organizations understand their stance and the impact of their content. This feature is crucial for navigating online risk and opportunities.
Benefits
- Brand Safety: Factmata helps brands protect their reputation by identifying and mitigating harmful narratives.
- Internet Safety: The platform contributes to a broader goal of creating a safer and more trustworthy internet by empowering users to identify and combat misinformation.
- Proactive Monitoring: With its real-time data and AI-driven insights, Factmata enables organizations to anticipate and respond to online risks more effectively than traditional human monitoring.
By combining advanced AI technology with community-driven annotation and expert input, Factmata provides a robust solution for tackling the complex issue of online misinformation and harmful content.