Glean.info is a comprehensive media monitoring, measurement, and analytics platform designed to help organizations track, analyze, and respond to media mentions across a vast array of sources. Here’s an overview of what Glean.info does and its key features:
What Glean.info Does
Glean.info provides integrated media monitoring and analytics services, enabling organizations to track and analyze mentions in social media, online news, print media, and other sources. This platform is tailored for various departments, including PR, marketing, public affairs, brand management, and more.
Key Features and Functionality
Media Monitoring
- Glean.info monitors a wide range of media sources, including Twitter, Facebook, LinkedIn, Instagram, over 65,000 online news sources in 250 languages across 191 countries, and closed caption text from 1,000 U.S. TV stations. It also covers 90 million blogs, 100,000 message boards, and 200 video sharing sites.
Advanced Search Capabilities
- The platform offers advanced keyword search features, including Boolean and regular expressions (ReX statements), to ensure accurate and relevant search results. This helps in eliminating irrelevant or extraneous items from media monitoring reports.
Automated Alerts and Newsletters
- Glean.info provides personalized automated alerts that can be sent to multiple email accounts within an organization. These alerts can be customized to match the organization’s design specifications. Additionally, the platform includes professional newsletter production capabilities, allowing users to create and distribute customized newsletters directly from the dashboard.
Reporting and Analytics
- The platform includes a robust reporting system with custom profiles, folders, and over a thousand user-selectable and exportable charts. This facilitates easy creation and export of reports, including custom Excel files with pivot charts for presentations.
Dashboard and Portal
- The Glean.info portal is intuitive and designed for ease of use. It offers real-time updates, sharable custom profiles, dynamic dashboards, and sophisticated search capabilities to create reports and archives. The dashboard is consistent across all service levels, allowing for seamless expansion from basic monitoring to complex measurement and analytics.
Security and Archiving
- Glean.info ensures the security of media content by storing it in a cloud-based archive with easy access and efficient management. This allows organizations to stay on top of all issues affecting their company and brands continuously.
Customization and Cost-Effectiveness
- The platform can be customized to meet specific organizational needs without requiring payment for unused services. It is also noted for being less costly than comparable services while providing attentive and knowledgeable customer support.
In summary, Glean.info is a powerful tool for organizations seeking to enhance their media monitoring, measurement, and analytics capabilities. Its comprehensive coverage, advanced search features, automated alerts, and customizable reporting make it an invaluable resource for maintaining a strong media presence and responding effectively to public mentions.