What Mention Does
Mention is an all-in-one platform that allows businesses to monitor, listen, and engage with their online audience. It crawls over 1 billion sources across the web daily, including social media, forums, blogs, news, and review websites, to provide real-time insights into brand mentions, industry trends, and customer feedback.
Key Features
Monitoring
- Brand Monitoring with Alerts: Mention allows users to set up alerts using text keywords to track mentions of their brand, including common spellings and misspellings, as well as supplemental keywords related to their industry or specific products/services.
- Media Monitoring: It monitors conversations across various online platforms, including press articles, review sites, forums, and blogs.
Listening
- Social Media Listening: Mention helps uncover trends in conversations on social media platforms like Twitter, Facebook, and Instagram. It filters and analyzes data to provide insights into audience discussions.
- Sentiment Analysis: Users can filter incoming mentions by sentiment to understand the tone of the conversations about their brand.
Publishing
- Social Media Scheduling: The “Publish” feature allows users to draft, schedule, and publish posts across multiple social media channels, including Facebook, Instagram, Twitter, and LinkedIn. This tool also enables collaboration with the social media team and provides data analytics for each platform.
Engagement
- Respond to Direct Messages: The “Respond” feature acts as a social media inbox, fetching direct messages from connected Facebook and Twitter accounts. This helps in maintaining a positive brand image by promptly responding to customer messages, questions, and feedback.
Analytics
- Insights Center: This feature allows users to create graphs with filters to review specific metrics. It helps in analyzing data from alerts, metrics, and visualizations to make informed decisions.
- Data Analytics: Mention provides detailed analytics for social media posts, helping users review the performance of their content across different platforms.
Additional Features
- Group Mentions: This feature groups similar messages (retweets, shares, etc.) to save time and streamline monitoring.
- Boolean Search: Users can monitor titles using boolean operators for more precise searches.
- Real-Time Notifications: Mention offers real-time notifications through “Spike alerts” to keep users informed about significant changes or spikes in mentions.
- Integration with Other Tools: Mention can be integrated with tools like Slack, and users can share public links with colleagues or clients.
Benefits
Mention empowers businesses to manage their brand reputation effectively by providing real-time insights, facilitating social media engagement, and offering robust analytics. It helps in understanding how the brand is perceived online, analyzing competitors, and building a strong social media strategy based on audience insights.