Product Overview of PressPage
PressPage is a cutting-edge digital newsroom software designed to streamline media engagement and inquiry management for global communications teams. Here’s a detailed look at what the product does and its key features.
What PressPage Does
PressPage is tailored for communications teams in various organizations, including startups, SMBs, mid-market companies, and enterprises. It aims to enhance PR strategies by providing a comprehensive platform for managing media interactions, distributing press releases, and analyzing the impact of communications efforts. The software helps teams maintain professionalism, responsiveness, and transparency in their media engagements, which is crucial in today’s fast-paced PR landscape.
Key Features and Functionality
Newsroom Management
PressPage allows users to create fully branded newsrooms that can be integrated into their existing websites or used as standalone solutions. These newsrooms are customizable to fit the brand’s needs and can include feature pages, live news functionality, and subscription forms.
Media Library and Distribution
The platform includes a media library where users can store and distribute press releases, images, and other media assets. It also offers email and social media distribution tools, ensuring that messages reach the intended audience efficiently.
Media Contact Database
PressPage provides access to a vast database of over 1 million media contacts and influencers, enabling teams to curate the perfect audience for their communications. This database is customizable, allowing for targeted outreach.
Media Inquiry Management
The software features a centralized media inquiries inbox, smart automations, and a PR knowledge base to track, prioritize, and respond to media inquiries. This helps in maintaining consistency and avoiding miscommunication. The free version, PressPage Connect, offers these features without any cost or obligation.
Analytics and Reporting
PressPage includes advanced reporting dashboards that help detect trends and spot early warnings. Users can analyze the effectiveness of their press releases and measure the PR impact across different countries, industries, and media outlets.
Collaboration and Security
The platform offers collaboration tools, user permissions, and role management to ensure smooth team operations. It is ISO 27001:2022 certified, ensuring enterprise-level security with industry-standard encryption, secure storage, and regular security checkups.
Additional Features
- Social Media Integration: Integrates with social media feeds to distribute news and updates.
- SEO Optimization: Enhances the visibility of press releases and news content.
- Content Scheduling: Allows for scheduled publication of news and press releases.
- Event Management: Helps in organizing and managing events.
- Crisis Management: Provides tools to manage and respond to crises effectively.
- Multilingual Support: Supports multiple languages to cater to global audiences.
- Embeddable Widgets: Allows embedding news feeds and other content into websites.
- Third-Party Integrations: Supports integration with other software and tools.
Pricing
PressPage offers two main pricing plans:
- Professional: $399 per month, which includes a fully branded newsroom, unlimited publishing, email and CRM integration, social media distribution, and basic support.
- Premium: $799 per month, which adds more features such as live news functionality, subscription forms, unlimited RSS feeds, media library, news embargo functionality, single sign-on, training sessions, and dedicated support.
In summary, PressPage is a robust digital newsroom solution that equips communications teams with the tools needed to manage media interactions, distribute press releases, and analyze their communications impact effectively. Its comprehensive set of features and strong focus on security and collaboration make it an essential tool for any PR and communications team.